CAMBRIDGE, Mass. -- Smartphones will account for 35 percent of total handset sell-through in Poland in 2011, according to Pyramid’s upcoming smartphone forecast and a new research note, Poles Go on a Smartphone Diet: http://www.pyramidresearch.com/points/item/110425.htm?sc=LRPR042711_PP.

The fastest-growing operator in the Polish market, Play, reports that in the first quarter 50 percent of all handsets it sold were smartphones. Thanks to Android, the devices have become cheaper and more affordable to people that would have purchased a slightly fancier feature phone in years past. “In Poland, a strong handset subsidization culture is present - people got used to paying 1zl (US$0.33) for handsets - and the mobile operators had to apply the same logic to smartphones, which partially explains why Poland is the leader in smartphone adoption across CEE,” notes Sylwia Boguszewska, Analyst at Pyramid Research.

Read the full Pyramid Point, Poles Go on a Smartphone Diet: http://www.pyramidresearch.com/points/item/110425.htm?sc=LRPR042711_PP.

Pyramid Research continues to follow the Polish telecom market closely and will provide new, in-depth analysis on smartphone sales in our upcoming Smartphone Forecast for Poland, due for publication this month. For more information about the Smartphone Forecast, click here: http://www.pyramidresearch.com/SmartphoneForecasts.htm?sc=LRPR042711_PP.

Written by Pyramid analysts, Pyramid Points are complimentary online notes that provide insight into market, business and regulatory developments in the global telecom industry, based on key findings from Pyramid’s renowned forecast services. View all Pyramid Points here: http://www.pyramidresearch.com/points.htm.

Related content from Pyramid:

Poland: As Mobile Data Usage Grows, LTE Looms on the Horizon:
http://www.pyramidresearch.com/store/CIRPOLAND.htm?sc=LRPR042711_PP

NFC-Enabled Smartphones to Account for 28% of Global Market by 2015:
http://www.pyramidresearch.com/store/ins_gl_110408.htm?sc=LRPR042711_PP

Russia: Data Connectivity Boom to Spur Market Growth:
http://www.pyramidresearch.com/store/CIRRUSSIA.htm?sc=LRPR042711_PP

For more information about Pyramid Research's products and services, please visit www.pyr.com.

Pyramid Research