According to Strategy Analytics Inc. , Samsung shipped 93.5 million handsets during the first quarter of 2012, a year-on-year increase of nearly 36 percent for the South Korean firm.
That quarterly total gave Samsung a 25.4 percent market share, ahead of Nokia's 22.5 percent. Nokia, which had been the market leader since 1998, shipped 82.7 million handsets during the first three months of this year, a year-on-year decline of 24 percent.
Table 1: Global Mobile Handset Shipments & Market Shares Q1 2012
|In millions||Global shipments Q1 2011||Global shipments Q1 2012||Global market share Q1 2011||Global market share Q1 2012|
|Source: Strategy Analytics|
Nokia's sales were "squeezed at both ends, as low-end feature phone shipments in emerging markets stalled and high-end Microsoft Lumia smartphones were unable to offset the rapid decline of Nokia's legacy Symbian business," stated Strategy Analytics Executive Director Neil Mawston in a press release. (See What the Nokia Lumia Really Costs, Lumia Software Bug Dims Nokia's US Hopes , Nokia Fires Cheap Shot at Apple and Nokia Unveils Cheaper Lumia.)
Apple achieved its highest ever market share figure thanks to continued demand for the iPhone 4S in Japan and the U.S. and the recent launch of the smartphone in China. (See Apple Earns $11.6B on Q2 iSales.)
Nokia is having a tough time currently, as the recent news reports below show:
- Euronews: Fitch Junks Nokia
- Nokia Responds to Fitch Rating Cut
- Nokia's Big Trouble in China
- OS Watch: Nokia Lowering Prices on Smartphones
- Will Nokia Have a Smartphone Resurgence?
- Nokia Loses More Than €1.57B
- Don't Count Nokia Out Just Yet
- Euronews: Nokia's Q1 Device Disaster
- Is Nokia Losing Operator Support?
- Nokia's Moody's Blues
- Nokia Comments on Moody's Downgrade
- Euronews: Nokia Fixes Lumia Bug
- Nokia's Nightmare Scenario
- Nokia Dives on Lowered Device Outlook
— Ray Le Maistre, International Managing Editor, Light Reading