Microsoft Regrets Sexting Ad

10:05 AM -- Microsoft Corp. (Nasdaq: MSFT) has said it will pull one of its ads for its new Kin phones from its site after Consumer Reports complained that it promoted sexting.

"Microsoft takes the issue of sexting very seriously and it was never our intent to promote it in any way," a Microsoft spokesperson told Consumer Reports.

According to Microsoft, the ad, in which a young man snaps a picture of his bare chest and sends it to a friend, "did not come across in the spirit with which it was intended. Upon further review, we have acknowledged that and since removed the clip."

The video is still available on Microsoft's Kin site, but the alleged sext appears to have been edited out.

Of course, the original ad can still be seen below via YouTube in all its lurid glory. [Ed. note: Brace yourself!]

— Erin Barker, Digital Content Reporter, Light Reading Cable

DCITDave 12/5/2012 | 4:39:17 PM
re: Microsoft Regrets Sexting Ad

Oh sure, they'll distance from sexting in ads, but if it weren't for flirting, how many text messages would most folks under 30 ever really send?

This reminds me of how cable and IPTV players try not to talk about how many adult VoD sales they make. They can't say so, but they wouldn't have as good a business without it.

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