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Handset Vendors Battle for Limelight

Ray Le Maistre
9/5/2014

Grabbing as much limelight as possible before Apple unveils its latest device -- expected to be the iPhone 6 -- a number of handset vendors have been unveiling a range of new devices in North America and Europe this week.

Motorola Mobility reminded everyone that it still has its own R&D operations as new owner Lenovo is set to take over soon with the unveiling of four new devices. (See Motorola Mobility Revives Its Gadget Mojo and Pics: Motorola's New Gadgets.)

And at the IFA electronics show in Berlin a number of vendors, including Huawei Technologies Co. Ltd. , High Tech Computer Corp. (HTC) (Taiwan: 2498), Microsoft Corp. (Nasdaq: MSFT), Samsung Electronics Co. Ltd. (Korea: SEC) and ZTE Corp. (Shenzhen: 000063; Hong Kong: 0763), have all launched new devices.

This Bloomberg report gives a quick snapshot of some of the IFA highlights, while the following reports from the GSM Association (GSMA) 's Mobile World Live team provide more detail:

— Ray Le Maistre, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editor-in-Chief, Light Reading

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mhhf1ve
mhhf1ve
9/5/2014 | 5:32:21 PM
Interesting..
All these guys have "jumped the gun" and played their cards... allowing Apple to have the last word on Sept 9th. And it really only serves to raise expectations for Apple -- but I guess we'll see if Apple actually has anything "insanely great" to introduce. Apple could fall a bit flat if it doesn't launch an incredible iWatch or something.

Although the first iMac wasn't that "awesome" when it launched... but somehow Apple seems to make devices that are at least fashionable. I expect that even if the iWatch doesn't have any truly unique feature, that it will look cool enough to wear just as a watch (unlike most of the smartwatches on the market already).
danielcawrey
danielcawrey
9/6/2014 | 4:43:09 PM
Re: Interesting..
Is it just me or is the device cycle just too much? Do we really need an iPhone 6 already. Does the new Moto X really improve the experience over the old one?

I guess with the idea that people replace their phones every two years on a contract this is all part of the ploy by wireless companies to keep us all paying $100+ a month for mobile service. 
Susan Fourtané
Susan Fourtané
9/7/2014 | 5:45:49 AM
Re: Interesting..
Daniel, 

In a way, that might be the case. Or, the electronics manufacturers just want to keep up with technology even if the advancement from one year to the next in mobile technology has not been too sifnificant. 

Then we have broadband updates that need to be in sync with that latest technology, which in turn, make your old devices close to pointless if you want to keep up with the broadband speed. So, as a logical consequence, you go and buy a new device because it supports the latest in broadband and mobile connectivity. :/ 

-Susan
SachinEE
SachinEE
9/8/2014 | 2:16:28 PM
Re: Interesting..
I don't know market specifics, but technology concerned with mobile computing has been steadily moving forward. 2 years ago we couldn't imagine a 3 gb ram phone but now we do. Also MOTOROLA is invading the space that was once Samsung's. We can hope to see a great market division while both the mobile manufacturers engage in making the most profits out of mobile sales.
SachinEE
SachinEE
9/8/2014 | 2:22:15 PM
Re: Interesting..
I'm really interested for the Lumia 730 and 735. Also, seeing your comment I too think that iPhone 6 is too hurried and is really the result of a shove-it-in-your-face-so-you-have-to-buy-it kind of marketing strategy. The brands that intruigue me mostly now are Nokia, Huwawei, Xiaomi and Motorola.
Susan Fourtané
Susan Fourtané
9/8/2014 | 3:46:52 PM
Re: Interesting..
SachinEE, 

Nokia doesn't make phones anymore. Nokia sold its handset divison to Microsoft. 

-Susan
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