x
Devices/smartphones

Cisco: Tablets Hog More Data Than Smart Phones

Light Reading Mobile already told you that tablets would be big traffic hogs on wireless networks but now Cisco Systems Inc. (Nasdaq: CSCO) has put a number on that conspicuous content consumption. (See 2011: The Year of the Data Hog.)

The networking giant released its latest global mobile data forecast Tuesday, the first to factor tablet traffic into the equation. The company is already predicting that tablets will generate more traffic in 2015 -- 248 petabytes (1 petabyte = 1,000 terabytes, but you knew that) per month -- than the entire 237 petabytes per month carried on global mobile networks in 2010.

"The one that caught us by surprise was the proliferation of tablets," Suraj Shetty, VP of service provider marketing, tells LR Mobile.

Cisco estimates that there are now three million connected tablets worldwide, a number that is sure to grow. In its last quarter, for example, AT&T Inc. (NYSE: T) said that it brought 442,000 new iPads and Android tablets onto the network. (See AT&T's Answer to the Verizon iPhone: Android & Friends.)

"The tablets generate about five times as much traffic as smart phones," says Thomas Barnett, senior manager of service provider marketing at Cisco.

The vendor estimates that this will make tablets the third-largest traffic generator on mobile networks by 2015. The largest generator is still expected to be video-hungry laptops, with around 55 percent of all data generated. Smart phones will account for 26 percent and tablets weigh in at around 3.5 percent.

Cisco's Shetty doesn't rule out new devices arriving in the interim, however, to skew the company's 2015 predictions. "The mobile gaming handsets could be that wild card in the future," he notes.

— Dan Jones, Site Editor, Light Reading Mobile

digits 12/5/2012 | 5:14:05 PM
re: Cisco: Tablets Hog More Data Than Smart Phones

This appears to assume that tablets are going to be connected to mobile networks quite a lot of the time - but is that a flawed assumption? Are people carrying, or going to carry, tablets around in the same way they carry mobile phones? Or will they use them in places (eg the home, the office) where the default local connection would be wifi?

digits 12/5/2012 | 5:14:04 PM
re: Cisco: Tablets Hog More Data Than Smart Phones

the thing is, who knows what the form factor will be like come 2015? (well, maybe someone does... not me) Usage patterns may be such that there will be a welter of mobile access usage AND very significant wifi usage too...


Let's check back in 4 years...  :-)

joset01 12/5/2012 | 5:14:04 PM
re: Cisco: Tablets Hog More Data Than Smart Phones

I would have thought that too. We'll know for sure as more sales figures come in for 3G iPAd and Android tablets as the next couple of quarters.

stelabokun 12/5/2012 | 5:14:03 PM
re: Cisco: Tablets Hog More Data Than Smart Phones

Hi Ray!
Well, I know of companies which earn most of their annual revenue from “guessing” what will happen 4 years from now with (hopefully) low margin of error. I bet you know of at least one of them too (here is a hint: they have them in Egypt; also the volume of “it” can be calculated if you divide the product of its base and the height from the base to the apex by 3.) :)

ron.weintraub 12/5/2012 | 5:13:59 PM
re: Cisco: Tablets Hog More Data Than Smart Phones

Actually, a petabyte is 1,024 terabytes.

Rupert Rawnsley 12/5/2012 | 5:13:59 PM
re: Cisco: Tablets Hog More Data Than Smart Phones

That's a common misconception, you are actually talking about a Petibyte. SI units demand that Peta be reserved for 10^15 regardless of what computer nerds like me think.


http://en.wikipedia.org/wiki/Petabyte


http://en.wikipedia.org/wiki/SI_prefix#Units_used_in_computing_and_telecommunications


This plays havoc in companies like mine that make software for the telecoms industry!

ron.weintraub 12/5/2012 | 5:13:58 PM
re: Cisco: Tablets Hog More Data Than Smart Phones

I tip my hat to Rupert!

HOME
Sign In
SEARCH
CLOSE
MORE
CLOSE