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SlideshowBlackBerry's Passport to Success Is Services

BlackBerry Passport
AT&T will be the only carrier to offer BlackBerry's new device, which is going for that love it or hate it kind of vibe.
AT&T will be the only carrier to offer BlackBerry's new device, which is going for that love it or hate it kind of vibe.

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Russetb
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Russetb,
User Rank: Light Beer
11/27/2014 | 10:38:07 PM
Re: Design critique
To the author -  you say, "Since Blackberry went private" ...?!  Gee, nobody told me, I still own the stock under the symbol BBRY.
pcharles09
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pcharles09,
User Rank: Light Beer
9/25/2014 | 11:05:14 PM
Re: Design critique
@Phil_Britt,

I think BB is one of those devices that's secure due to obscurity nowadays. Hackers spend less time trying to crack it because the exposure base is not as big as others.
Phil_Britt
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Phil_Britt,
User Rank: Light Sabre
9/25/2014 | 5:44:51 PM
Re: Design critique
You're right about the usefulness being the hook. Security is, too. BlackBerry is still considered more secure than other smart device options.

 

 

 

 

 

 

 

 

 
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
9/24/2014 | 1:58:59 PM
Re: Design critique
People who love BlackBerrys love the usefulness, and don't care if they're ugly. 

I know two people who still love their BlackBerrys. One of their reaction to the Passport is "SHUT UP AND TAKE MY MONEY!!!" IOW, she loves it. 

The other guy's IT department forced him to switch from his BlackBerry to Windows or iPhone. He picked the iPhone -- unhappily. 

As to the thesis of this article: I don't disagree, but Steve Jobs said that people who care about making great software need to also make hardware for it to run on. IOW, if the companies don't control the hardware, the software won't run as well as it should. 
sarahthomas1011
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sarahthomas1011,
User Rank: Light Beer
9/24/2014 | 1:43:34 PM
Re: Design critique
I think it breaks molds in the design itself, but that's probably not a good thing.

MKM Partners seems to agree overall and expects more M&A for BB as it works out this services strategy.

From their research note:

CEO does not seem that enthusiastic about Passport. John Chen did his best to project excitement about the Passport launch, but his heart did not seem to be fully in it. He noted that the product's development pre-dated his joining the company, and said he expects the upcoming Classic to appeal to a much broader base of BlackBerry users. Mr. Chen likely sees the company's future more in the Software and Services spaces than in Hardware. We think BlackBerry is likely evaluating potential M&A in the Enterprise Security, Messaging Applications, Connected Auto and Tele-Medicine markets.
jasonmeyers
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jasonmeyers,
User Rank: Blogger
9/24/2014 | 1:19:46 PM
Re: Design critique
Oh and no -- I don't think the new design breaks any molds. 
jasonmeyers
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jasonmeyers,
User Rank: Blogger
9/24/2014 | 1:18:25 PM
Re: Design critique
I have used a couple different iterations of BlackBerrys (BlackBerries?) and never cared much for them -- too bulky, and often had issues with malfunctioning keys. I made a fast transition to the iPhone several years ago and never looked back. I suppose some users still prefer the physical keyboard. 
sarahthomas1011
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sarahthomas1011,
User Rank: Light Beer
9/24/2014 | 12:37:57 PM
Design critique
I admit I've never owned a BlackBerry, so I'm a bit biased, but I think the new phone is pretty hideous, although it looks like it will be easy to type on. What do the rest of you think? Do you like that the new phone breaks the mold?
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