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Devices/smartphones

Asia-Pacific Tablet Sales to Skyrocket

CAMBRIDGE, Mass. -- Driven by emerging markets, tablet sales in Asia-Pacific will rise at a CAGR of 57.5 percent to 109.3 million by 2016, occupying an important market niche for mobile operators in the region, according to a new report from Pyramid Research (www.pyr.com).

Asia-Pacific Tablet Sales to Skyrocket, Driven by Emerging Markets provides an in-depth overview of the tablet market in Asia-Pacific. More specifically, Pyramid Research examines the new market niche tablets occupy in developed markets, as well as the lasting impact they will make on emerging markets. Next, Pyramid looks at how tablets will become an important third platform for mobile data consumption in the retail market. Finally, case studies from Thailand and India are presented.

Download an excerpt or purchase the report here.

“While emerging markets in Asia-Pacific made up only 38.5 percent of tablet sales in 2011, they will grow to make up 71.8 percent of unit sales in 2016 as a result of falling prices for the devices, as well as government promotion of tablets in schools and the phasing out of print textbooks in favor of electronic ones,” says Pyramid Research Analyst Emily Smith. “Bundling tablet data plans with smartphone plans and offering exclusive content over tablets are a few of the various ways that operators can create new revenue streams from this growing global phenomenon,” she adds.

Asia-Pacific Tablet Sales to Skyrocket, Driven by Emerging Markets is part of Pyramid Research’s Telecom Insider Report Series and is priced at $595. Download an excerpt or purchase the report here. For more information, contact Jarka Justova (for those in EMEA or Asia-Pacific) or Lorena Marani (for those in Latin America or North America).

Pyramid Research

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