Apple's Next Big Move

3:00 PM -- There's a big announcement from Verizon Communications Inc. (NYSE: VZ) tomorrow. In case you haven't heard, have a look at these stories:

See where this is going? Yes, the world is waiting to see if Apple will pull off the ultimate smart-phone-finishing move by willing the second-largest U.S. wireless network to join its list of worldwide resellers.

Maybe I'm just in a contrarian mood, but I don't think we'll be hearing anything about a new iPhone -- or an old iPhone on a new network -- at that meeting.

For a moment, let's ignore the unnamed sources and the gadget blogs. Instead, think about what Apple Inc. (Nasdaq: AAPL) does instead of listening to what people say it's going to do.

Some questions to consider:

  • Who makes all of Apple's major announcements? Apple.
  • Where are all of its major announcements made? In San Francisco or near its headquarters in Silicon Valley.
  • Would a new iPhone capable of running on Verizon's network be a big deal? Yes. It's not a new thing for Apple, per se, but it would help Apple's market penetration against all the Android-based devices coming online this year.
  • If Apple won't show up at such Apple-friendly venues as 2011 International CES or the AT&T Developer's Summit, how likely is it that Apple's execs will hop a plane to New York to let a service provider who hasn't made it billions of dollars take credit for its greatness?
My official answer to that last question is: Not likely. After watching the Seahawks beat the Saints, I'm trying to shy away from definitive statements.

— Phil Harvey, Editor-in-Chief, Light Reading

spc_markl 12/5/2012 | 5:15:51 PM
re: Apple's Next Big Move


I could not agree with you more.  The whole situation with Verizon and Apple has been like a yo-yo, especially within the carrier itself.  One month it seems like it will not go with the iPhone, and then another, just the opposite. 

While I am reluctant to go out on a limb, the latest that we are hearing is that Verizon’s 4G iPhone will be the debut product and will come out in the fall.  But please don’t bet the farm on it.

Mark, Telecom Pragmatics


Mark Sebastyn 12/5/2012 | 5:15:50 PM
re: Apple's Next Big Move

I read on www.shamelessgadgetlinkho.com that Apple is planning a big launch event on Feb 3rd. So you must be wrong.

Mark Sebastyn 12/5/2012 | 5:15:49 PM
re: Apple's Next Big Move

I would think they save their valuable PR ammo for new products. According to Steve, having Verizon sell the phone would be just adding a second "orifice".


Last time I was at Huawei there was a guy standing at the freeway exit for Hon Hai/Huawei in Shenzhen with a giant sign that said "Will pay for iPhone/iPad component/delivery/design information'.

Just Kidding. But if I saw it, I wouldn't be surprised.

DCITDave 12/5/2012 | 5:15:49 PM
re: Apple's Next Big Move

Well played.

Actually, it is hard to tell how Apple would behave in a scenario like the iPhone going to a new network. Such a scenario wouldn't be a hardware announcement and Apple is a hardware company.

So should they turn up and make a big deal of it or let the service provider have the glory and hope not to tick off AT&T?

Oh, and the Feb. 3 thing? They're launching the iPlay videogame console, the iPhoto DSLR, and the iSee 3DTV. My sources, who I can't name and won't talk to me, have confirmed everything.

paolo.franzoi 12/5/2012 | 5:15:48 PM
re: Apple's Next Big Move


Uh....Isn't the iPhone available from other carriers (like say T-Mobile in Germany iirc)?

So, adding Verizon would not be a big deal right?



DCITDave 12/5/2012 | 5:15:47 PM
re: Apple's Next Big Move

Yep, that's true. But it's still a big deal to have the top two nationwide carriers in the most active smartphone market in the world competing to sell the same phone.

DCITDave 12/5/2012 | 5:15:45 PM
re: Apple's Next Big Move

My logic was sound, I think, but I should have read my own blog more carefully:

"It's not a new thing for Apple, per se... "

A hardware company isn't going to get excited over a yet another new store carrying their gear. But that doesn't mean the store itself won't make some noise.


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