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Devices/smartphones

Apple Fans Laugh It Up on Twitter

Smart Apple watchers know the best place to follow one of the company's big launch events is on Twitter, where Apple's wittiest fans make wisecracks about what their favorite company is up to.

Here are 12 tweets that had me snickering late Wednesday morning (including one from our own Mari Silbey).

Before the start:

Near the beginning of the event, Apple demoed new accessories for the Apple Watch:

The new Apple TV features online shopping. Apple highlighted its partnership with online retailer Gilt:

Many of the executives on stage had their shirts untucked, which was a source of amusement to people following along on Twitter and not even wearing pants.

But Craig Federighi, Apple senior VP software engineering, added a touch of class:

Unimpressed by game demo:

Yes that would be embarrassing:

Getting creepy:

Apple introduced a stylus, which it pretentiously called the Pencil, for its new iPad Pro. It even looks like a pencil.

The pencil is only $99. But still.


Get the latest mobile news, analysis, and opinion on Light Reading's Mobile channel.


This is pretty much true of any vendor announcement -- not just Apple:

And so is this -- speaking from experience:

Now that you're done mocking Apple, wipe the tears of laughter from your eyes and find out what Apple announced that's relevant to service providers. See: Apple Brings tvOS to Apple TV and Apple iPhones Add More LTE & Ways to Pay.

And don't miss our haiku: Apple Pencil Misses Point.

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to [email protected]

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Kruz 9/12/2015 | 1:36:39 AM
Re: Did Apple blow it with the Pencil? I guess it will need to be plugged to be charged in the usb port; that's annoying. I was impressed to see how the stylus worked on samsung devices as it goes in the devices and it seems it comes with wireless charging, long before wireless charging was made available. I wouldnt want to have to remember charging it, I have enough wearables and device to plug in, and in addition, I wouldn't want to loose this 99$ device; another disadvantage Steve pointed rightly at.
Mitch Wagner 9/11/2015 | 11:11:10 AM
Re: Did Apple blow it with the Pencil? Things Apple slammed before implementing them.

Apparently this was a habit with Jobs. He'd slam technologies in public interviews. Then Apple would ship that very thing a couple of years later. 

There are two ways of looking at that: One is that Jobs was full of baloney. 

The other explanation would be that Jobs was basically thinking out loud. He generally didn't just disparage the technology -- he explained WHY it was a bad idea. He was thinking through how to get around the obstacles. 
mhhf1ve 9/10/2015 | 6:43:27 PM
Re: Did Apple blow it with the Pencil? Jobs probably was saying "yuck" to any stylus... that he knew about?  Maybe the Apple Pencil wasn't in development yet while Jobs was alive? Or... maybe he did know about it... and like you pointed out, he was going to flip-flop and say "one more thing. I know I said yuck to a stylus in 2007, but we've just created this thing that I know everyone will love."
Mitch Wagner 9/10/2015 | 5:58:52 PM
Re: Did Apple blow it with the Pencil? mhhf1ve - Maybe Jobs was saying yuck to any stylus. He probably was. 

But so what? Jobs wasn't infallible.

On his deathbed, he reportedly told Tim Cook: Don't think about what I would do. Do what's right for Apple. 

Moreover, Jobs sometimes said disparaging things about technology just before Apple produced a product containing the same technology. He disparaged pocket video devices -- until the iPod video came out. 

 
mhhf1ve 9/10/2015 | 3:07:04 PM
Re: Did Apple blow it with the Pencil? The introduction of the iPhone 1.0.. seems like such a long time ago in tech-years.... 

There are a bunch of 3rd party stylus makers now, and they're not just sticks of plastic to jab at a error-prone touchscreen. 

The thing I want to know is... when you charge your Apple Pencil -- does it stick out of your iPad like a crazy long antenna? I'm frankly surprised that Apple didn't make the charging connection on the Pencil a bit more elegant-looking? Shouldn't it get charged via the new keyboard connector? A stabby Pencil sticking straight out of an iPad looks pretty horrible.
mhhf1ve 9/10/2015 | 3:02:41 PM
Re: Smile I saw that critique, too... but then I was thinking "what other image manipulation could they have demonstrated that wouldn't have been criticized?"

Red-eye reduction is too simple and doesn't require a stylus.... Adjusting a waistline (or making anyone look thinner somehow) would have been even more horrible. Changing a person's hair color? Removing a shadow? 
mhhf1ve 9/10/2015 | 2:58:11 PM
Re: Did Apple blow it with the Pencil? Agreed. Jobs wasn't saying "yuck" to just ANY stylus. He was referring to the stylii that had been around for older touchscreens (eg. Apple Newton, Palm Pilot, etc, etc) that were just horrible input devices. Those old stylus designs were just sticks of plastic because touchscreens couldn't handle multi-touch or finger touches or gestures yet.

Apple Pencil isn't quite the same as those old stylus sticks -- it actually requires power (and needs to be charged.. yuck?) and does a lot more than your finger can on the screen.

That said, I'm glad it's an optional accessory. It'll be a nice to have for people who like to work with drawing pads already. But it's not a must-have for most people using an iPad.

I wonder when 3D Touch will filter down into the non-Pro iPads...?
Susan Fourtané 9/10/2015 | 1:11:24 PM
Re: Smile Oh, Mitch, but I am so excited. :D I think the iPad Pro will be a good writing tool. What Apple needs is a fashion adviser. -Susan
mendyk 9/10/2015 | 11:15:48 AM
Re: Smile They should have used a cat, the official mascot of the Internet.
Mitch Wagner 9/10/2015 | 11:03:04 AM
Smile In demoing some of the image manipulation features the iPad Pro, Apple changed the face of a photo of a woman model to make her smile. Some people said that was inappropriate. Said one critic -- a man -- "Apple just *had* to make their demo a digital version of "Hey, baby, you'd be so pretty if you smiled!" street talk."

 
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