Amazon Announces Cheaper Kindle

10:20 AM -- Amazon.com Inc. (Nasdaq: AMZN) has announced plans to introduce a cheaper Kindle on August 27, The Wall Street Journal reports.

The 3G version will cost $189, and the WiFi version will cost just $139 -- $10 cheaper than the WiFi version of Barnes and Noble's Nook.

"We developed this device for serious readers. At these price points, it may be much broader than that," Amazon CEO Jeff Bezos told WSJ. "People will buy them for their kids. People won't share Kindles any more."

The new Kindle will be 21 percent smaller and 15 percent lighter, though the screen will remain the same size, at six inches. Its battery will last a month with the wireless turned off, Amazon says.

What the new Kindle won't have: features like color, video, or touchscreen.

"For the vast majority of books, adding video and animation is not going to be helpful. It is distracting rather than enhancing. You are not going to improve Hemingway by adding video snippets," Bezos said.

— Erin Barker, Digital Content Reporter, Light Reading Cable

sarahthomas1011 12/5/2012 | 4:28:31 PM
re: Amazon Announces Cheaper Kindle

The Kindle is almost getting low enough to be an impulse purchase. Throw in the promised Kindle App Store and I'm there.

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