After reporting another rough quarter on Thursday, Nokia Corp. (NYSE: NOK) is looking toward its partner Microsoft Corp. (Nasdaq: MSFT) and its upcoming Windows 8 OS to help right its ship. CEO Stephen Elop told investors it would get in right at the outset of Windows 8 and work to drive volumes in places like China, but also to take prices higher. (See Euronews: Nokia Loses $1.9B in Q2.)
"The catalyst becomes the next wave of Lumia devices and the next wave after that where you will see a consistent pattern of us pushing up in price point and gross margin driven through differentiation, which we can achieve more readily now with this cycle of Windows Phone than we could with the previous cycle," Elop said on the company's earnings call.
In other mobile OS news:
Microsoft declines in Windows 8 wait: Microsoft also reported its second-quarter earnings yesterday, including a net loss of $492 million. The company's Windows and Windows Live divisions declined 13 percent in the quarter to $4.1 billion. Like Nokia, it's waiting for Windows 8 to beef sales back up. Microsoft CEO Steve Ballmer said the company was fast approaching "the most exciting launch season in Microsoft history."
Apple wins ad attention:Apple Inc. (Nasdaq: AAPL)'s OS is still the most lucrative when it comes to mobile advertising. The iPhone and iPad accounted for 46.53 percent of mobile publishers' and developers' traffic during the second quarter, bringing in 61.41 percent of their overall revenue, a new report from Opera Software ASA indicates. Apple's ad platform serves more than 35 billion mobile ad impressions per month to over 9,000 publishers and developers worldwide. Android trailed the Cupertino company with 24.43 percent of traffic and 26.56 percent of revenue.