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Device operating systems

Google: Search Future Tied to Mobile

5:15 PM -- Google (Nasdaq: GOOG) CEO Eric Schmidt has been talking about the future of search at the IFA conference in Berlin and the future is mobile, baby.

Techland blog from Time highlighted Schmidt's comments on search. The CEO reckons that the next step for search is to be able to find things for you automatically based what it already knows you like:

    When I walk down the streets of Berlin, I like history. What I want is for my computer -- my smartphone -- to be doing searches constantly. Did you know? Did you know? Did you know? This occurred here. This occurred there. Because it knows who I am, it knows what I care about, and it knows roughly where I am.

Which sounds mind-blowing, if not a little creepy, but -- you'll note -- only really fully makes sense if you're using a mobile device. Schmidt and Google know that the future of search is now intertwined with the development of smartphones and other devices and faster networks to run them on. The Nexus One may have come and gone but Android is here to stay.

All of which is quite amazing when you consider just how long Google has really been a force to reckon with in wireless. The first Android phone, the High Tech Computer Corp. (HTC) (Taiwan: 2498) G1, arrived on Oct. 22, 2008. (See Slideshow: Android Arrives.) Schmidt's full video keynote is here.

— Dan Jones, Site Editor, Light Reading Mobile

sarahthomas1011 12/5/2012 | 4:24:30 PM
re: Google: Search Future Tied to Mobile

Definitely seems like Google could make ads this autonomous and frequent as well. I guess it just matters how intrusive they are.

joset01 12/5/2012 | 4:24:30 PM
re: Google: Search Future Tied to Mobile

Still waiting for my first piece of location-related mobile spam. Can't be long now. Guess I'll have to content myself with robo-calls from "Doctor Cindy Trim" in the meantime. :-)

joset01 12/5/2012 | 4:24:29 PM
re: Google: Search Future Tied to Mobile

Yeah, they're going to need to work on that.

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