Let's face it: If Google wants Motorola to shine as an Android flagship, then it really needs to work on the company's portfolio of phones. Simply put, Motorola needs devices that capture the public imagination if they are to compete with Apple Inc. (Nasdaq: AAPL) or Samsung Corp.
I would suggest that Google work on a few key areas to make sure that Motorola is more than an also-ran in the device world:
- Develop and deliver a better top-of-the-line Android phone. From where I stand, Motorola doesn't have its analogue to the Galaxy III or iPhone 4S.
- Work on building an international portfolio that includes cheap Androids but also utilizes technology that Motorola can sink its teeth into, like TD-LTE in China and beyond.
- Revitalize Motorola's flagging tablet portfolio with new designs and sizes.
- Tightly integrate Google apps like video chat with LTE on the phones and add new features. If you want people to buy 4G Androids, you have to give them a reason.
I'm a little surprised that Android evangelist and Google Senior VP of Mobile Andy Rubin isn't more publicly involved with Motorola's transformation. Maybe he doesn't want to further aggravate other vendors in Google's mobile OS ecosystem.
— Dan Jones, Site Editor, Light Reading Mobile