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China Unicom to Target Google, Apple

Sarah Thomas
2/28/2011

China Unicom Ltd. (NYSE: CHU) is taking on Google (Nasdaq: GOOG) and Apple Inc. (Nasdaq: AAPL) by building its own operating system, "Wophone," designed for smartphones and tablets on its 3G network.

Samsung Corp. , Motorola Mobility LLC , High Tech Computer Corp. (HTC) (Taiwan: 2498), ZTE Corp. (Shenzhen: 000063; Hong Kong: 0763), Huawei Technologies Co. Ltd. and TCL Mobile Communication Co. Ltd. have all committed to building smartphones for the new platform.

Google has its own Android derivative, Tapas, for the China market, but a rep for China Unicom tells The Wall Street Journal that Wophone will not be based on the open-source platform. Rather, it will feature a Linux core optimized for smartphones and tablets and will expedite time to market for phone makers, the carrier claims. (See OS Watch: RIM Regrets & iPhone Instructions .)

China Unicom also hosts its own mobile app store, WoStore, that it makes available to devices sporting any OS.

Why this matters
Wireless operators building their own OSes, smartphones or both is a trend that is catching on in China and other parts of the world, including with Smart Communications Inc. , the largest wireless operator in The Philippines. China Unicom's much larger competitor, China Mobile Ltd. (NYSE: CHL), launched the Android-based "OPhone" in 2009, but the platform hasn't yet proved popular with consumers. (See OS Watch: LG Gives Android a Dual Core and Smart Success for WAC.)

In China, where most subscribers are on 2G, the operators are exploring this route to lure users to their new, more profitable 3G networks. Symbian Ltd. -based handsets are still the most common in China too, accounting for just over 60 percent of the 102.3 million smartphones in use in China as of the fourth quarter, according to Analysys , but Android is gaining in popularity.

China Unicom may have a tough time competing with Android rather than opting to lean on it for its software stack. Its chances are improved, however, by the fact that 3G smartphones are still a relatively new category in the country. How it differentiates and supports Wophone, as well as how it provides incentive for developers to build for its platform, will weigh heavily on its chances for smartphone success.

For more
Mobile operating systems have become as important as -- if not more important than -- the handsets themselves. Check out our past "OS Watch" features for more on how the market is shaping up.



— Sarah Reedy, Senior Reporter, Light Reading Mobile

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odonate
odonate
12/5/2012 | 5:11:40 PM
re: China Unicom to Target Google, Apple


Will you take the risk to use a mobile being tapped by its OS all the time? Surely not!

digits
digits
12/5/2012 | 5:11:39 PM
re: China Unicom to Target Google, Apple


Unicom first started talking about this in May 2009, when the OS was dubbed UniPlus -- see


OS Free-For-All


http://www.lightreading.com/document.asp?doc_id=176910


 

eurichardson
eurichardson
12/5/2012 | 5:11:36 PM
re: China Unicom to Target Google, Apple


When a chinese company declares that it is going to develop its own mobile OS, the rest of the world knows exactly what it means - hire a few good Huawei engineers, reverse engineer the Android OS, make a few modifications, change the name, and announce the new OS. China Unicom does not have the R&D organization to create a mobile OS from scratch.


I'm sure they have lot of traps in the OS to collect user analytics and feed it to a central location that is monitored by the Government. The new OS must be mandated by the Government.

Shewhart
Shewhart
12/5/2012 | 5:11:19 PM
re: China Unicom to Target Google, Apple


So true. I remember the first time I saw a Huawei manual that still had the Cisco logo on it.

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