O2 Brings a Wi-Fi Ruckus to the Wharf
Its latest expansion comes in partnership with Telefónica SA's O2 (UK) Ltd., which will extend Wi-Fi APs in and around London's Canary Wharf. The pair will reach more than 100,000 people in both indoor and outdoor locations with free Wi-Fi service from the "three figure" Wi-Fi AP deployment, according to a Ruckus spokesman.
O2 already offers Wi-Fi, via Ruckus, across the boroughs of Westminster, Kensington and Chelsea, a deployment it started last year in preparation for the summer Olympics. The addition of the Wharf is nothing to scoff at as itincludes four shopping malls, 240 cafes, bars and restaurants and shops, plus 20 acres of outdoor parks.
Ruckus says that O2 is using its Smart Wi-Fi network that only requires one sign on before automatically connecting users and its BeamFlex technology that extends Wi-Fi's range and signal strength to get faster speeds. Indoors, O2 is using Ruckus's more stylish 802.11n Smart APs that it says will automatically prioritize VoIP and video traffic.
Ruckus, which announces its second quarter earnings today, has made signing up carrier deals a priority since its IPO last December. The Wi-Fi vendor's earnings have taken a hit in recent quarters, but it says it now has 27,300 end customers worldwide. (See Ruckus Eyes Carrier Deals After $126M IPO and Wi-Fi Signs Don't Bode Well for Cisco.) — Sarah Reedy, Senior Editor, Light Reading