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Carrier WiFi

C-Spire Picks Devicespace for Wi-Fi Reach

C-Spire is the latest U.S. carrier to pick Devicescape to extend its Wi-Fi reach.

The operator, which has about 900,000 customers in the southern states, will plug into the company's Curated Virtual Network (CVN) of 12 million Wi-Fi hotspots. San Bruno, Calif.-based Devicescape said in May that it now serves up 1.5 billion connections a month. (See Devicescape Handles 1.5B Wi-Fi Connections Monthly.)

It works like this: Devicescape has combined a global network of "amenity" hotspots -- free Wi-Fi that restaurants, bars and other private retail locations have put up for their customers -- with an app that lets carriers access those connections. The app sits on a user's device and picks the strongest and best connection -- be it cellular or Wi-Fi -- available at that time.

This is appealing, particularly for smaller carriers in the U.S., since they get a larger addressable footprint of connections with the CVN network and easy Wi-Fi offload. Devicescape already has deals in the U.S. with the likes of MetroPCS and the somewhat mysterious and super-cheap "Wi-Fi first" provider Republic Wireless. (See Startup Taps Devicescape for Wi-Fi-First Network.)

— Dan Jones, Site Editor, Light Reading Mobile

Sarah Thomas 6/18/2013 | 6:14:22 PM
re: C-Spire Picks Devicespace for Wi-Fi Reach It's being used by a number of small businesses, but Devicescape CMO David Nowicki told me at CTIA that it would go after the larger chain and outlets with the wireless operators. I think the ad model makes a lot of sense. It keeps Wi-Fi free in exchange for the customer viewing an ad, liking a post or even receiving a coupon. Sure, completely seamless, pain-free log-in would be ideal, but they gotta make money somewhere.
DanJonesLRMobile 6/18/2013 | 2:30:18 PM
re: C-Spire Picks Devicespace for Wi-Fi Reach Devicescape is also working on a system that allows the retailers that offer the Wi-Fi to push offers or interact with customers via their app. Apparently being tested in Brooklyn now...
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