Bright House Lights Up Wi-Fi in Florida

Bright House Networks is the latest cable MSO to join the Wi-Fi club following the deployment of 2,000 hot spots that will supply free access to its cable modem subs and paid options for everybody else.

The MSO is reportedly concentrating deployments in high-density locations such as International Drive in downtown Orlando, as well as shopping centers, sports venues, parks and beaches.

Bright House subs within reach of one of the MSO's hot spots can log in with their high-speed Internet account information. The company was not immediately available for further comment. It's not yet known who is supplying Bright House's WiFi gear, but if it's following the tech track Time Warner Cable Inc. (NYSE: TWC) is taking in Los Angeles, it could be good news for BelAir Networks Inc.

Update: Bright House SVP of Network Engineering and Operations Craig Cowden cleared up the MSO's Wi-Fi vendor situation -- it'll be spreading the wealth between BelAir and Cisco Systems Inc. (Nasdaq: CSCO). "BelAir is the only current AP vendor. However, we plan to also deploy Cisco APs -- perhaps as early as the first half of the year. At this point, we plan to balance our AP equipment across these two vendors," he said in an emailed statement.

Why this matters
Bright House is the latest major cable op to get into the act as its peers start to chase after a national Wi-Fi roaming platform that, in theory, would let cable modem subs access hot spots operated by other MSOs when they are on the go. To that end, CableLabs is working on a common, Wi-Fi roaming architecture that will try to scale the roaming package Cablevision Systems Corp. (NYSE: CVC), TW Cable and Comcast Corp. (Nasdaq: CMCSA, CMCSK) have cobbled together in the Northeastern U.S.

The deployment gives Bright House the beginnings of a wireless broadband platform (and a value-add for its own cable modem service) that's been lacking because it never launched a WiMax service tied to its investment in Clearwire LLC (Nasdaq: CLWR). It's got its cellular bases covered because it's among a handful of MSOs that recently struck a spectrum and services deal with Verizon Wireless . (See MSOs Sell AWS Spectrum to Verizon for $3.6B and Comcast, TW Cable to Halt Clearwire Sales.)

For more
Read more about cable's Wi-Fi ambitions.

• Cable Sizes Up National Wi-Fi Play
• Comcast Whips Up More WiFi
• Shaw Scraps Cellular Plan
• Cablevision High on WiFi
• TW Cable Places Bigger Wi-Fi Bet
• MSO WiFi: Roam (If You Want To)

— Jeff Baumgartner, Site Editor, Light Reading Cable