Verizon's first jab in the FauxG marketing wars, a commercial that aired last night, confirms a December 2010 launch date for LTE
Verizon Wireless is throwing its hat in the FauxG marketing wars while also confirming a December launch date for its Long Term Evolution (LTE) network.
In what is sure to be the first of many commercials, Verizon aired an ad last night touting LTE as "coming December 2010." The commercial played up the network's lightening-fast speeds on a netbook, but Verizon will only offer USB dongles at launch. Smartphones and other devices will come in the first half of 2011.
Why it matters
Light Reading Mobile has been predicting an early December launch date for a while now, even as rumors swirled of a Nov. 15 launch. The operator will likely take its network live in the initial promised markets, including Boston, Chicago, Dallas, and New York City, before the holiday hubbub takes over. (See Verizon Readies '4G' for December and Waiting on LTE.)
The carrier has promised to have 39 LTE networks up and running covering 100 million before the end of the year, so a launch sooner rather than later in December appears to be in the cards.
For more
For more on Verizon's LTE time line, check out these other stories:
Verizon Breathing Down Sprint's 4G Neck
AlcaLu Doesn't Expect LTE Small Cells Until 2011
Verizon Plots 10 LTE Cities in West Virginia
Counting Down to LTE
CTIA 2010: Verizon LTE Gets Friendly
Verizon's LTE: How Much More $$ Than 3G?
CTIA 2010: Verizon Ups LTE Launch to 38 Cities
— Sarah Reedy, Senior Reporter, Light Reading Mobile
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