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T-Mobile Turns FauxG Into 4G

2/29/2012
10:00 AM T-Mobile's marketing challenge may be as great as its technical one as it seeks to convince consumers to move from '4G' HSPA+ to 4G LTE
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kaps
kaps
12/5/2012 | 5:41:02 PM
re: T-Mobile Turns FauxG Into 4G


Fewer short-skirt commercials and more marketing that uses real numbers would be a plus for T-Mobile. It's obvious that their "theoretical" numbers don't hold up when consumers really compare. Whether the network is faster or not, there's no way to tell because T-Mob doesn't give average speed numbers to hang a hat on.


Will it be any different with LTE? Not until the company retrenches its marketing. Haven't seen that happen yet. And if the sell-to-Sprint rumors are true that means top management has spent roughly the past year and a half doing nothing but trying to sell the company. Hard to make strategic headway while that is happening, one would think.

kaps
kaps
12/5/2012 | 5:41:02 PM
re: T-Mobile Turns FauxG Into 4G


Fewer short-skirt commercials and more marketing that uses real numbers would be a plus for T-Mobile. It's obvious that their "theoretical" numbers don't hold up when consumers really compare. Whether the network is faster or not, there's no way to tell because T-Mob doesn't give average speed numbers to hang a hat on.


Will it be any different with LTE? Not until the company retrenches its marketing. Haven't seen that happen yet. And if the sell-to-Sprint rumors are true that means top management has spent roughly the past year and a half doing nothing but trying to sell the company. Hard to make strategic headway while that is happening, one would think.

desiEngineer
desiEngineer
12/5/2012 | 5:41:01 PM
re: T-Mobile Turns FauxG Into 4G


Sarah,


Um yeah.  I believe ATT addressed this adequately by using a logo with a blue flame.


 


-desi "My 3G is basically 4G, but my 4G is actually 10x faster than my 3G"

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