BELLEVUE, Wash. -- In the latest in its series of Un-carrier Amped announcements, T-Mobile [NYSE: TMUS] again took direct aim at the carriers’ shared data schemes and punitive overages. Today, T-Mobile unveiled yet another industry-rocking move, serving up 10GB of 4G LTE for each and every data-hungry family member at an unprecedented price.
With the new offer, two people can get up to 10 GB of 4G LTE data each – no sharing required – for just $100 a month. Then, each additional line is just $20 more per person – also with 10 GB of T-Mobile’s blazing-fast 4G LTE. As always every line includes unlimited data, talk and text as well as all the Un-carrier benefits like no annual service contracts, no overages, data and texting when traveling internationally in over 120 countries at no extra charge, Music Freedom, Wi-Fi calling and texting, Data Stash, and - as of just last week - calling and coverage to and from the U.S., plus Mexico & Canada included at no extra cost.
And, as a promotion to celebrate this latest Un-carrier Amped move, customers can get the fourth line absolutely free, with no expiration date, when you sign up or switch to the plan from now through Labor Day. That means a family of four can get 10 GB of 4G LTE for each person for just $120 per month – no sharing, no games, no kidding. That’s only $30 per line – an absolutely unbeatable price.
“It’s no surprise Verizon’s spent what looks to be over $100 million in just two months promoting an $80 data plan with 10GB everyone has to share. The catch is, it’s not actually an $80 plan. You can’t actually use any of that data until you pay additional ‘line access’ fees for data you’ve already bought,” said John Legere, president and CEO of T-Mobile. “So, when they say $80, they actually charge a family of four at least $140. And that’s to share 10GB. Leave it to Verizon to push a plan that gives you a pile of data you can’t use unless you fork over more in hidden fees.”
Sprint Corp. (NYSE: S)