NSN Becomes NSN

When some companies change their name, it takes years for customers, partners and staff to adopt the new moniker. The telecom equipment vendor known for the past six years or so as Nokia Siemens Networks, or NSN, shouldn't have that problem.

The vendor announced early Wednesday that, as previously announced, Nokia Corp. has taken full control, heralding a change of name to Nokia Solutions and Networks, which will be known simply as NSN. (See Nokia to Take Full Control of NSN and Why Is NSN Only Worth $4.4B?).

Otherwise, noted NSN in its official re-badging statement, it's "business as usual." That means a continued focus on mobile broadband, customer experience management (CEM) and professional services. It also means an ongoing struggle to achieve financial stability, though that's a battle NSN is showing signs of winning. (See NSN: The Recovery Looks Real.)

So NSN remains as NSN, though that abbreviation is now more formal. But what might the vendor have been called? Nokia's Shrinking Networks might have been one (ridiculous) option, given that the vendor is getting smaller and smaller as it sells what it regards as non-core operations, such as its optical networking business. (See Euronews: Coriant Goes Solo.)

Other suggestions, ridiculous or otherwise, are most welcome on the message boards below.

— Ray Le Maistre, Editor-in-Chief, Light Reading

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Ray Le Maistre 8/7/2013 | 12:44:08 PM
re: NSN Becomes NSN It's not often once can say this about something in the comms industry, but actually this is a triumph for common sense!
phil-tw 8/7/2013 | 1:28:28 PM
re: NSN Becomes NSN Nokia's Shrinking Networks... I assume of course you mean that the networking equipment we develop is getting physically smaller and smaller! You could also consider S for Software since networks are increasingly software controlled and defined, S for Speediest, or S for Self-Organizing as well as the S for Solutions
^ip4g^ 8/7/2013 | 1:28:36 PM
re: NSN Becomes NSN Nokia Sans NSN
cmachnow 8/7/2013 | 1:42:45 PM
re: NSN Becomes NSN What about S for Seamless?
cmachnow 8/7/2013 | 1:56:10 PM
re: NSN Becomes NSN or Solid
Sarah Thomas 8/7/2013 | 2:36:54 PM
re: NSN Becomes NSN One of my first bosses told me never to use the word "solution" because it doesn't mean anything real. Is it hardware, software? Even a "platform" might be better. I think it works for NSN as an all-encompassing name, but it's funny to see all these people saying how much better this communicates its mission and what not.
Sarah Thomas 8/7/2013 | 2:42:34 PM
re: NSN Becomes NSN See also, "utilize"...it's just "use."
barry.french 8/7/2013 | 4:41:06 PM
re: NSN Becomes NSN While our formal name is a bit long, we intend to focus on being just "NSN" -- that's all that people usually call us and we have six years invested in those three letters.

Ray, we tried to come up with some new age name like Hyperbolent , because we knew you would like that, but I guess we failed at the task. Sorry about that :-)

Thanks for the nice comment ... cheers barry
Ray Le Maistre 8/7/2013 | 5:22:05 PM
re: NSN Becomes NSN Touche Phil!! Bravo - very nice!!
Ray Le Maistre 8/7/2013 | 5:26:21 PM
re: NSN Becomes NSN I hope you grabbed the URL
www.hyperbolent.com !!!

Someone will want to use it... :-)

NSN - total sense. very good. like you say, that's the term/name everyone used anyway.

Funny thing, new names. For example, I still can't get to grips with Technicolor for what was Thomson....

And, of course, my real name is John Smith....
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