Marketing Verizon's Double-Wide 4G in NYC
Oh hey, weren't some of you wondering how Verizon is marketing its new XLTE service to subscribers and potential customers?
Here's what I spotted tramping around 14th Street in New York City recently:
Fairly straightforward right? "Double the 4G LTE bandwidth in NYC." I suppose that all depends on whether the average user -- if there is such a thing -- understands what 4G LTE bandwidth is in the first place. Still, people understand that bigger and faster is better, right? (See More 4G Muddling: Verizon Brands AWS XLTE.)
The XLTE ad is certainly not the oddest marketing effort I saw in my wanderings downtown. Check this out:
It's meat you can drink! Or, at least, an orange-flavored "beef protein isolate."
Sounds just too tasty, right?
— Dan Jones, Mobile Editor, Light Reading