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CTIA: Where 4G Heats Up

12:30 PM -- I usually ignore pitches that claim that 2012 is "the year of x" with x being mobile advertising, mCommerce or whatever technology is hot at the moment. But, that being said, I feel confident staking this claim: 2012 is the year of Long Term Evolution (LTE) in the U.S.

4G LTE was first launched by Verizon Wireless late in 2010, but this is the year the technology will become much more mainstream. (See What We Mean When We Say '4G'.)

That's not such a bold statement to make when you consider the progress the wireless operators have already made and will continue to make with more market deployments, new handsets and a singular focus on promoting their 4G networks. (See Verizon's LTE Blitz Reaches Two-Thirds of US, Sprint LTE Devices Arrive Before Network, AT&T Sprouts 4G Markets as It Launches Lumia and 4G (Finally) Starting to Boost US Capex Spend?)

Nowhere will this be more evident than at the CTIA 's Spring Show in New Orleans, where the 4G LTE ecosystem will come together. Light Reading Mobile will be at the show, bringing you all the highlights.

Here's what we're expecting to hear about at the show, the first CTIA to take place in THE year of LTE.



— Sarah Reedy, Senior Reporter, Light Reading Mobile

sarahthomas1011 12/5/2012 | 5:35:29 PM
re: CTIA: Where 4G Heats Up

I am not that concerned. Verizon's the only one with a real network to talk about it, and it's LTE sales are pretty good. Not as good as the iPhone, sure, but still impressive. When people upgrade, they'll opt for LTE, regardless of the apps. New/better pricing would sure help the cause though.

kaps 12/5/2012 | 5:35:30 PM
re: CTIA: Where 4G Heats Up

Is anyone else concerned that the LTE sales numbers so far are way behind the hype? Verizon is still selling more 3G iPhones per quarter than 4G LTE phones. The bigger questions to answer I think are "when will we see some real apps that take use of network features" and "when will we see a data plan that makes sense?"


If the big carriers keep pushing LTE without establishing a value proposition I could see lots more people giving a second look to prepaid phones, or Wi-Fi plans like Republic Wireless. Consumers seem to be resisting all 4G LTE pitches right now. At least until, like Dan says, the LTE iPhone comes out. Then, of course, we will wait to see if the networks break.

kaps 12/5/2012 | 5:35:30 PM
re: CTIA: Where 4G Heats Up

Is anyone else concerned that the LTE sales numbers so far are way behind the hype? Verizon is still selling more 3G iPhones per quarter than 4G LTE phones. The bigger questions to answer I think are "when will we see some real apps that take use of network features" and "when will we see a data plan that makes sense?"


If the big carriers keep pushing LTE without establishing a value proposition I could see lots more people giving a second look to prepaid phones, or Wi-Fi plans like Republic Wireless. Consumers seem to be resisting all 4G LTE pitches right now. At least until, like Dan says, the LTE iPhone comes out. Then, of course, we will wait to see if the networks break.

sarahthomas1011 12/5/2012 | 5:35:31 PM
re: CTIA: Where 4G Heats Up

And, of course, the LTE iPhone and other Apple rumors will be big topics of dicussions at CTIA as well, even though Apple will be nowhere to be seen.

joset01 12/5/2012 | 5:35:31 PM
re: CTIA: Where 4G Heats Up

The possible launch of a 4G iPhone is bound to boost LTE fortunes as well.

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