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CTIA 2010: Verizon Ups LTE Launch to 38 Cities

SAN FRANCISCO -- CTIA ENTERPRISE & APPLICATIONS 2010 -- Verizon Wireless now says it will launch LTE in 38 cities by the end of the year but still isn't revealing the exact date when it will go commercial with its proto-4G network.

Verizon Wireless CEO Lowell McAdam danced around the launch date in his keynote at the CTIA show today. The network, he told the large crowd in attendance, will be launched "very, very shortly."

"We’ll give you a very specific date as we get closer," he said at a press conference after his talk.

The news, as such, is that the network will now go live in more places than the operator had previously revealed: thirty-eight cities "when we flip the switch," McAdam said. Verizon had previously said that it would cover up to 30 cities. (See Verizon Breathing Down Sprint's 4G Neck.)

As expected, these cities will include Boston, Chicago, Dallas, Los Angeles, Las Vegas, New York, and San Francisco, as well as places like Nashville; New Orleans; and Oakland and San Jose, Calif. The operator is also promising service in 60 major airports in and out of the metropolitan coverage areas. "We will be covering 110 million pops the day we turn this on," Lowell McAdam stressed at the press conference.

Verizon will follow the debut with other city launches. Detroit "will be ready to launch," McAdam said, noting that the operator is working on some interference issues there. He said they have similar issues in some other yet-to-be announced cities too.

McAdam promised that Verizon will have "half a dozen smartphones and tablets" from major vendors to show off at January's Consumer Electronics Show in Las Vegas. These should be available to consumers in the first half of 2011.

On pricing, McAdam said that there's still a place for unlimited data plans with LTE, but he expects to move to a tiered approach as the market evolves. "We will shift to pay-as-you-use plans over time with a bucket of megabytes, or gigabytes, approach." (See Verizon's LTE: How Much More $$ Than 3G?)

Regarding Verizon's rural LTE spectrum leasing scheme, McAdam said the operator has reached provisional agreements with five carriers who want to use its 700MHz spectrum in the sticks. "There’s 12 more in the pipeline," he added. (See Verizon LTE Plan Not a Rural Slam-Dunk.)

So, the mystery of the actual launch date remains: Both Nov. 15 and a December launch date have been punted as possibilities. LR Mobile heard earlier this month that a December date is actually the expected time. So Verizon may be dragging its "end of the year" deadline right to the wire. (See Verizon Readies '4G' for December.)

— Dan Jones, Site Editor, Light Reading Mobile

joset01 12/5/2012 | 4:21:47 PM
re: CTIA 2010: Verizon Ups LTE Launch to 38 Cities

November 15th? Early December sometime? 11.59PM December 31st? When WILL Verizon go live?

kaps 12/5/2012 | 4:21:44 PM
re: CTIA 2010: Verizon Ups LTE Launch to 38 Cities

The way I heard it was all 38 before the end of the year. Doesn't necessarily mean all on the same day.


That said... not too many days left to launch em all separately. I would put my wager on early December.

joset01 12/5/2012 | 4:21:44 PM
re: CTIA 2010: Verizon Ups LTE Launch to 38 Cities

First 38 all live at once, come on Kaps, weren't you taking notes?

kaps 12/5/2012 | 4:21:44 PM
re: CTIA 2010: Verizon Ups LTE Launch to 38 Cities

Do we think they will all go live at once? Or staggered launches?

kaps 12/5/2012 | 4:21:44 PM
re: CTIA 2010: Verizon Ups LTE Launch to 38 Cities

Do we think they will all go live at once? Or staggered launches?

kaps 12/5/2012 | 4:21:44 PM
re: CTIA 2010: Verizon Ups LTE Launch to 38 Cities

The way I heard it was all 38 before the end of the year. Doesn't necessarily mean all on the same day.


That said... not too many days left to launch em all separately. I would put my wager on early December.

joset01 12/5/2012 | 4:21:43 PM
re: CTIA 2010: Verizon Ups LTE Launch to 38 Cities

"We will be covering 110 million pops the day we turn this on," Lowell McAdam stressed at the press conference.

Gabriel Brown 12/5/2012 | 4:21:42 PM
re: CTIA 2010: Verizon Ups LTE Launch to 38 Cities

Interesting numbers. Thanks jepovic


I saw a demonstration of the NetCom LTE network in Oslo the other week. Performance was fantastic.


I couldn't help but compare it to my experience of the first 3G and then HSPA services when they launched. All were major leaps forward in their way.


Seriously, getting a 384 kbit/s bearer on UMTS when it first launched was, at the time, very impressive.


 

jepovic 12/5/2012 | 4:21:42 PM
re: CTIA 2010: Verizon Ups LTE Launch to 38 Cities

http://4g-patrullen.se/


Here you can see measurements on TeliaSonera's LTE network in Stockholm, made  by a mobile phone vendor. Typical results are between 20 and 40 Mbit/s download, with peaks at 52 Mbit/s, and about 15-20 Mbit/s upload speeds.


Personally, I'm stunned that the speeds are so high for such a new technology. 3G was much further from spec at the launch (the local media story is the opposite of course). Would be interesting to hear som insight comments to this.


BTW, the price is 599 SEK/mo (80 USD), including a mobile phone-sized "dongle".

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