Cambium Aims to Grow Share of Indian Market

Chicago-based mobile broadband vendor Cambium Networks is hoping to repeat the success it enjoyed last year when it tripled sales and doubled its workforce in India on the back of the country's flourishing mobile broadband market.

"We see the Indian market growing at the same pace for the next few years as well," says Atul Bhatnagar, Cambium's CEO. "A number of growth drivers, like smart cities and rural banking, are spurring this growth. Asia contributes around 15% to our revenue but India is a significant part of that."

The mobile broadband ecosystem is developing quickly in India with the government launching a number of projects to spur growth. Initiatives including Digital India and Smart City, for instance, are aimed partly at boosting mobile broadband adoption. The recent launch of 4G services by several operators is also stimulating interest in mobile broadband services.

Cambium Networks Ltd. has now added WiFi products to its portfolio, enabling the company to target mid-market customers as well. It is currently working with a number of mobile operators, including Tata Communications Ltd. , Bharti Airtel Ltd. (Mumbai: BHARTIARTL) and Reliance Communications Ltd. , and targeting Internet service providers in the country.

"We are also working with a number of service providers who are fast realizing that they can get a stable connection in unlicensed spectrum as well," says Himanshu Motilal, Cambium's vice president of APAC sales. "For instance, Telenor is using unlicensed spectrum to transmit voice in some rural areas. This is also one growth area for us."

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Besides its work with Telenor Group (Nasdaq: TELN), Cambium is also conducting a rural broadband pilot in partnership with government-owned Railtel covering 3,800 villages in the state of Madhya Pradesh.

Cambium currently has around 200 active partners but is planning on doubling this number to meet growing demand for mobile broadband technologies.

An important part of its India presence is the company's Global Development Center (GDC) in Bengaluru, which employs 100 members of staff. Cambium maintains three GDCs globally, including the Bengaluru facility, and spends nearly 20% of its revenues on R&D activities.

"We have recently shifted to a new facility and we would be ramping our workforce at GDC in Bengaluru," says Bhatnagar. "The GDC is engaged in developing products for India as well as the global market."

— Gagandeep Kaur, contributing editor, special to Light Reading

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