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Mobile

3G in China: Operators Are Key to Adoption

CAMBRIDGE, Mass. -- Demand for 3G mobile services in China will continue to grow sharply over the next five years, driven by lower device costs, expanded service availability and growing personal income in the Asia-Pacific region’s top 3G market, according to a new report from Pyramid Research (www.pyr.com).

3G in China: Operator Strategies Are Key to Adoption examines the role Chinese operators play in extending the reach of 3G devices, how the operators drive 3G services with new and innovative value-added services and their involvements in different levels of the value chain to enhance products and services.

Download an excerpt or purchase the report here.

Investing in network construction and expansion are only the first steps in driving 3G service adoption. “All the capital investment will be meaningless without putting more and better 3G-enabled devices in the hands of end users so they can access the network,” explains Daniel Yu, Associate Research Manager at Pyramid Research. Chinese operators were able to drive 3G handset penetration by leveraging declining handset costs, providing handset subsidies and extending partnerships with retail channels. “In addition, operators are fostering the growth of 3G adoption through attractive value-added services and further integrating their operations within the value chain,” he adds.

3G in China: Operator Strategies Are Key to Adoption is part of Pyramid Research’s Telecom Insider Report Series and is priced at $595. Download an excerpt here. For more information, contact Jarka Justova (for those in Africa/Middle East, Asia/Pacific or Europe) or Lorena Marani (for those in Latin America or North America).

Pyramid Research

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