Microsoft: Gimme Danger

BARCELONA -- Mobile World Congress -- Microsoft Corp. (Nasdaq: MSFT) will give its Windows Mobile device business a bit more of an edge with the planned acquisition of Danger Inc. , the designers of the HipTop range of wireless Internet devices. (See Microsoft Goes for Danger.)

Palo Alto, Calif.-based Danger has developed several generations of its fliptop mobile device, which can handle voice, Internet, and email connectivity, since its introduction in 2002. These have been sold through T-Mobile US Inc. and branded as the "Sidekick."

The Sidekick has been aimed at a younger crowd than most of the other devices based on Windows Mobile up until now. Redmond hasn't done much to change this perception, foregrounding the enterprise applications that are enabled by its devices in much of its advertising. The Danger buyout could help to change this.

It will also decrease the degrees of separation between Microsoft and search rival Google (Nasdaq: GOOG). Here's how: Danger was started by Andy Rubin, who went on to co-found Android, a mobile OS startup bought by Google in 2005. Rubin helped Google develop its Android open source mobile OS, which is intended as a rival to Windows Mobile.

Microsoft has not revealed how much it is paying to buy Danger.

— Dan Jones, Site Editor, Unstrung

materialgirl 12/5/2012 | 3:47:51 PM
re: Microsoft: Gimme Danger First, MSFT tries to buy YHOO to emulate GOOG in search. Then, they buy Danger to copy their handheld. MSFT is a day late and a dollar short. Once they get their hands on these assets, they will just mess them up.
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