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Funding for startups

Mobile Startups Face Reality

1:50 PM -- SAN FRANCISCO -- I'm at the MobileBeat conference, which is put on by VentureBeat, a publication heavily into startups.

So, they're doing something interesting at this conference today: a toned-down reality show for startups.

In at least four sessions spread throughout the day, entrepreneurs are pitching a panel of four judges in lighting-round fashion, a four-minute hard stop. The deadpan comments ("I like his use of flash cards") remind me of the Food Network shows my kids are so heavily into. The organizers are in a rush, so only one judge comments on each pitch.

Some of the pitches are direct; others get theatrical. "Welcome to the 1800s," the EduPath presenter says, "where the chalkboard revolutionized education." (I think it's spelled EduPath. The logo is really hard to read. The judges didn't comment on that.)

The companies presenting now are all mobile apps -- distance learning, city activity/info guides, that sort of thing. I'll pay more attention when the infrastructure guys get their turn later on.

— Craig Matsumoto, West Coast Editor, Light Reading

sarahthomas1011 12/5/2012 | 4:30:21 PM
re: Mobile Startups Face Reality

Seems like every show is taking on this approach of letting developers pitch operators or VCs on their apps (in 4 minutes or less). I saw it at The Cable Show and Uplinq too. But then, they don't want you to write about them because they "aren't ready for press yet." hmm.


 

BlogRadio 12/5/2012 | 4:30:20 PM
re: Mobile Startups Face Reality

Au contraire! We're one of the MobileBeat finalists, and we say bring on the press! :)

sarahthomas1011 12/5/2012 | 4:30:18 PM
re: Mobile Startups Face Reality

That's a good point. I'm sure start-ups also have to prioritize the panels on which they may actually win money on a partnership versus those done for the sake of the audience and show.

paolo.franzoi 12/5/2012 | 4:30:18 PM
re: Mobile Startups Face Reality

 


Well, remember that they have such a great idea that if they talk about it publicly somebody else from a large company will usurp it.  Note: the humor here is lots of the attendees in those things are large company BD/Corp Dev types that glean stuff from the presentations by the startups.


These guys either need to be stealthy or not stealthy.  Being sorta stealthy means that they are probably poorly run/organized.


 


seven


 

BlogRadio 12/5/2012 | 4:30:08 PM
re: Mobile Startups Face Reality

Craig--


Glad you liked the presentation. We are working with in-car systems so you can take your blog feeds from your phone and then get them in the car too. So much planned down the road.


 


And addressing my earlier point, yes we do have competition (not familiar with the Dutch company but if you remember let me know). Fortunately we have some things in the works that will blow them all out of the water! MobileBeat was only the tip of the iceberg. Stay tuned!

BlogRadio 12/5/2012 | 4:30:08 PM
re: Mobile Startups Face Reality

I agree with seven. It's poor organization. If you're presenting in stealth mode, you're out there. So what if someone takes your idea? Competition means you're onto something. We have competitors, yet we were the only text-to-speech finalist at MobileBeat.

Pete Baldwin 12/5/2012 | 4:30:08 PM
re: Mobile Startups Face Reality

BlogRadio was an interesting idea -- a text-to-speech translator reads your RSS feed to you (it'd be good for long car commutes, e.g.)


It's also the exact same idea that I saw at Web 2.0 Expo a couple of years ago.  Some Dutch company starting with "D," I think ... I just looked, but I don't think I still have their business card.

Pete Baldwin 12/5/2012 | 4:30:08 PM
re: Mobile Startups Face Reality

Yeah, there's definitely a danger of people stealing the big ideas. These weren't stealth startups, though - many had been funded in a first round anyway, and all were out for publicity/press.

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