Mobile Media Gains

5:15 PM -- Today on Contentinople:

  • We're seeing some encouraging trends in mobile video usage -- Nielsen Mobile found that unique mobile Internet users grew 30 percent over 2008, for example. But there's still a ways to go, writes Heavy Reading analyst Aditya Kishore. Cost still remains a hurdle to mobile media adoption.

  • Olympics fans will be able to watch full-screen video on NBCOlympics.com for the first time in 2010, now that NBCU has expanded its deal with Microsoft. It's another big win for Silverlight in its rivalry with Adobe Flash.

And in today's News Bits, Twitter has grown by 1,382 percent in the past year, according to Nielsen.

— The Staff, Contentinople

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