Mobile Data Hogs Share Their Wares

Just as wireless operators are beginning to cope with the influx of mobile data-driving applications on their network, a new generation of data hogs is emerging. Mobile apps geared towards two-way content creation and consumption are about to become more prevalent on mobile, according to Jibe Mobile CEO Amir Sarhangi.

"The new wave is about app-to-app communication, the exchange of data between apps," Sarhangi says. "We see this as being a redefinition of how sharing happens on the mobile device -- before it was about sharing a link with a friend; now it's about sharing experiences together."

This could mean sharing a photo album or video with a family member you are chatting with over Instant Messsanger, updating a scoreboard in real time during a multi-player game or speaking with customer service in a mobile banking app.

For now, Jibe is making its first big U.S. push, starting with its social messenger app that integrates all of a user's social networks, preloaded on the dual-screen Kyocera Corp. (NYSE: KYO) Echo. The device launched over the weekend on Sprint Corp. (NYSE: S)'s CDMA network. (See Sprint's Kyocera Echo Launches April 17.)

The dual screens on the Echo let users run two mobile apps at once, a feature that makes a multitasking app like Jibe's more powerful. The Echo may have gotten a lackluster reception, but it's been the perfect platform for a company like Jibe to showcase the capabilities in data sharing.

More so than OEMs, however, Jibe is looking to wireless operators to embrace the trend. The company integrates with wireless operators' IMS networks and offers the network capabilities, such as access to the address book, back to developers to build carrier-grade service quality into their apps for content sharing between applications. Jibe already does this for Vodafone Group plc (NYSE: VOD) and KDDI Corp. in Japan.

"What we think is important is for [operators] to open up their networks and play an offensive role against Apple and Google," Sarhangi says. "If they work closer with developers, they can make their network much smarter and be able to offer developers greater capabilities."

— Sarah Reedy, Senior Reporter, Light Reading Mobile

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