Zodiac Powers Up Cable Messaging Tech

Zodiac Interactive unveils PowerUp AMS at 2010 Cable Show

May 11, 2010

1 Min Read

LOS ANGELES -- Today from CableNet BOOTH ES-7 at the Cable Show 2010, Zodiac Interactive (www.zodiac.tv) unveiled its PowerUp Advanced Messaging Solution (AMS), the world’s first server-based offering to deliver multi-screen, bi-directional connectivity between set-top boxes (STBs) and mobile Internet devices. This state-of-the-art innovation is Zodiac’s latest technology in addition to its field-proven, Interactive TV (iTV)PowerUp Platform. PowerUp is currently integrated into more than 10 million STBs.

Zodiac Interactive’s PowerUp AMS provides a non-intrusive and non-disruptive means through which cable operators and service providers can unify Web and mobile-based messaging services with legacy and next generation set top box (STB) technologies. By facilitating 2-Way connectivity across all screens, including all Web, mobile, gaming and STB platforms, PowerUp AMS enables multi-screen convergence for all messaging services.

“With the tidal wave-like emergence of mobile Internet computing in today’s Cable ecosystem, it is clear that PowerUp AMS is entering the market as the right solution at the absolute right time,” said Brandon Brown, Zodiac Interactive CEO. “For years, MSOs have counted on Zodiac to provide them with the next-generation, cost-effective software for interactive TV, and PowerUp AMS is no exception. This first-of-its kind solution will enable service providers to quickly deploy new, personalized, subscriber-level services that will not only increase their customer base and competitive advantage, but also reduce expenses and churn.”

Zodiac Interactive

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