Zenith converter box shipments surpass one-million-unit milestone as distribution expands to reach more Americans

July 29, 2008

1 Min Read

WASHINGTON -- With this Friday marking the 200-day countdown to the end of full-power analog TV broadcasting in the United States, more than 1 million Zenith digital television (DTV) converter boxes already have been shipped to thousands of retail stores, and production has ramped up to support more retail placements. Zenith’s DTT901 converter box with the popular new analog pass-through feature (suggested retail price $59.95) is a simple addition to a home TV that relies on an antenna for reception of over-the-air signals, and distribution of this latest model is expanding to reach even more viewers.

“Today, we’re pleased to announce that Kmart has joined the list of large retailers now carrying the Zenith DTT901, a remarkable product no bigger than a hardback book that can bring the wonders of digital TV broadcasting even to the oldest of analog TV sets,” said Zenith Senior VP Richard Lewis. Sales to retailers have already exceeded a million units at a wide assortment of stores, from national retailers Circuit City and RadioShack to regional dealers such as Fry’s, h.h.Gregg, Abt Electronics, Brandsmart, PC Richard, Nebraska Furniture Mart and others, Lewis said, adding that production is increasing to meet the growing demand.

Zenith Electronics Corp.

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