Wal-Mart Stocks DTV Converters

Wal-Mart ready with TV converter boxes and promised low price for digital transition

February 11, 2008

1 Min Read

BENTONVILLE, Ark. -- One week before U.S. households receive the first of thousands of $40 digital converter box coupons, Wal-Mart is stocked and ready with these small converter box units designed to keep home analog TVs receiving a digital signal. Today 3,400 Wal- Mart stores carry a new Magnavox digital converter box, with a retail price of $49.87.

The Nielsen Company estimates that 13 million households (12 percent) will be impacted by the switch to digital broadcast, so the nation's largest retailer has made specific plans to help customers from all cities and towns make an informed decision.

"Due to our many locations, we expect the majority of customers will come to us for making their digital transition plan, both for convenience and price," said Gary Severson, senior vice president of Home Entertainment, Wal-Mart Stores, U.S. "We've prepared for many months to ensure the coupon process will go smoothly, and will work with suppliers to continue to have available, affordable options in our stores for all customers."

Wal-Mart Stores Inc.

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