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Vodafone Takes EBay Mobile

Vodafone to offer new eBay mobile service

February 8, 2007

1 Min Read

NEWBURY, U.K. -- Vodafone is to offer the new eBay mobile service to customers, enabling themto keep up with their latest purchases, wherever they are and whenever theywish. The eBay application will be free to download (1) on Vodafone live! orembedded on key customer Vodafone handsets. Launching in Italy initially,the new eBay mobile service will be available across Europe later this year.

The eBay mobile application, accessed directly from the customer's handset,will include the ability to search and browse items, find deals, bid onitems and buy fixed price products. The application will be embedded ontokey consumer handsets from Vodafone in the future. Customers with compatiblehandsets will also be able to download the application from Vodafone live!The application will help consumers track their eBay activity in real timeon their phone and will also ensure their mobile and web activity issynchronized.

"As we move closer to the convergence of web and mobile, it is essentialthat we can offer our customers, leading Internet based services, such aseBay, in an easily accessible way, "said Frank H. Rövekamp, Global ChiefMarketing Officer, Vodafone. "There is a strong demand from eBay users tobenefit from a mobile application where they don't miss the end of auctionsand bid back when they are outbid. Today's announcement offers just that andgives Vodafone customers a great service and a clear advantage allowing themto make the most of their time."

Vodafone Group plc (NYSE: VOD)

eBay Inc. (Nasdaq: EBAY)

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