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Vodafone Launches Mobile TV

Vodafone launches Mobile TV channels

December 6, 2005

2 Min Read

LONDON -- Vodafone today announces the launch of its global Mobile TV channels featuring an exciting mix of world-class TV brands, pan-European sports coverage and leading entertainment and documentary programmes. Vodafone's global Mobile TV channels will be widely available across Vodafone markets from this month.

"With a wide range of ?good for TV' handsets, an intuitive, easy to use service and a portfolio of instantly recognisable television brands and programming, the launch of global Mobile TV is a compelling proposition for our customers", says Peter Bamford, Chief Marketing Officer at Vodafone. "Attracting world class content providers, such as Twentieth Century Fox Television and HBO, ensures the premium quality of this product and underpins our confidence in its widespread adoption."

Mobile TV will consist of a variety of formats, highlights of which include:

  • "Sex and the City"and"Six Feet Under"from HBO

  • Eurosport

  • MTV

  • Specially edited for mobile, Seasons 1-4 of "24", featuring Kiefer Sutherland, from Twentieth Century Fox Television

  • UEFA Champions League

  • Discovery

Research conducted by Vodafone clearly demonstrates watching Mobile TV on the move complements television viewing habits at home, indicating likely high consumer demand for this product. The findings include: consumers want well-known TV brands and channels, they like dipping in and out of television as it is an enjoyable way of filling free time, and thus Mobile TV appeals to people's spontaneity.

This globally sourced content, which works on any Vodafone live! with 3G enabled handset, will complement the existing domestic Mobile TV offerings already available in eight of Vodafone's operating countries - Germany, Greece, Italy, Netherlands, New Zealand, Portugal, Spain and the UK - three associate networks - Belgium, France and Switzerland - and one partner network - Austria.

The launch of these global Mobile TV channels, as well as their availability, packaging and programming, will vary according to market.

Vodafone Group plc

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