Vodafone Hypes Green Mobile

Vodafone report concludes that mobile technology could cut Europe’s annual energy bill by at least €43B and reduce greenhouse gases

July 22, 2009

1 Min Read

LONDON -- A new report issued by Vodafone, in collaboration with Accenture, concludes that mobile technology could cut Europe’s annual energy bill by at least €43 billion and effect a reduction in annual greenhouse gas emissions by at least 113Mt CO2e by 2020. This represents 18% of the UK’s annual CO2e output in 2008 and approximately 2.4% of expected EU emissions in 2020. However, this opportunity can only be realised if industry and governments collaborate.

The report, titled “Carbon Connections: quantifying mobile’s role in tackling climate change,” demonstrates that mobile technology has the potential to be a major catalyst in driving carbon reductions across a range of industry sectors. It identifies 13 opportunities that could enable carbon abatement across 25 EU countries.*

Mark Foster, group chief executive of Management Consulting & Integrated Markets at Accenture, said, “There is a clear and immediate imperative to take further steps to reduce global emissions, and the communications industry will yet again play a pivotal role by enabling the transition to a low-carbon economy. For example being able to access high-definition video conferencing from a mobile device can cut down the need to travel.”

“Every business, large or small, will need to deliver its products and services in a way that minimises both cost and the impact on the environment. This report demonstrates the important role that mobile technology, in particular smart solutions such as machine-to-machine services, can play in carbon abatement while at the same time offering a financial saving for our customers,” said Vittorio Colao, CEO of Vodafone Group. “The challenge is for governments and industry to work together to create the necessary policy framework and investment conditions to stimulate their prompt deployment.”

Vodafone Group plc (NYSE: VOD)


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