Virgin Media Selects Motricity's MobileCastVirgin Media Selects Motricity's MobileCast

Virgin Media chooses Motricity's MobileCast Solution to provide real-time, relevant content directly to Smartphones

April 4, 2011

2 Min Read

BELLEVUE, Wash. -- Virgin Media, Inc. (LSE:VMED) (Nasdaq:VMED), one of the UK's leading entertainment and communications companies, and Motricity (Nasdaq:MOTR), a leading provider of mobile Internet services, today announced Virgin Media will utilize Motricity's mCore MobileCast offering. MobileCast is a next generation content management solution and will deliver real-time consumer relevant content to a wide range of smartphones on the Virgin Media mobile network. This will provide Virgin Media's smartphone subscribers real-time, zero touch access to all the relevant content,applications, goods and services they care about most, directly totheir "phonetop".

Graeme Oxby, executive director of mobile and home phone, Virgin Media, said: "Our mobile customers are doing more with their phones, watching great TV from Virgin Media Player, enjoying music, videos and games and managing their customer accounts whilst on the move. MobileCast helps us deliver a fantastic user experience and we'll continue to bring market-leading mobile services to all of our customers."

"Virgin Media's customers now have access to more content,applications, goods and services than ever before," said Ryan Wuerch,chief executive officer of Motricity. "MobileCast's ability to removebarriers, and adjust to a specific consumer's preference brings VirginMedia's customers the content that's most relevant to them, direct totheir smartphones in real-time."

MobileCast is the latest service module delivered as part of mCore,Motricity's hosted, Mobile-as-a-Service (MaaS) platform. It offerscarriers and enterprises the ability to deliver a wide range of content types (HTML5, audio, video, text) to the most popular smartphone devices (Android, RIM, Windows 7 and Apple). It includes easy-to-use publishing tools that reduce the time to design and develop marketing campaigns, giving marketers greater control. MobileCast also makes it easier for marketers and advertisers to track their campaigns through a complete suite of reporting and insight generation tools, enabling results reporting and real-time adjustment to optimize campaigns.

"MobileCast is a solution that is designed to create increased valuefor consumers by improving the relevancy of the content they seek ontheir smartphone," said Tole Hart, senior analyst at Yankee Group. "Itis also an opportunity for carriers to leverage the smartphoneecosystem and use their customer knowledge to increase the satisfaction of their mobile data subscribers."

Virgin Media Inc. (Nasdaq: VMED)

Motricity Inc.

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