VimpelCom Plans Mobile IM

VimpelCom and NeuStar bring mobile IM to Russia

May 10, 2007

2 Min Read

LONDON -- NeuStar, Inc. (NYSE: NSR - News) today announced that Russian mobile operator, VimpelCom, has selected NeuStar's Next Generation Messaging solution for its mobile instant messaging (IM) service. Under VimpelCom's popular Beeline(TM) brand, NeuStar's IMSC (IM Service Centre) and IM Clients will provide real-time, presence-enabled instant messaging to VimpelCom's 48 million subscribers in Russia.

The new Beeline IM service will further enhance VimpelCom's position as a leading innovative provider of mobile communications anytime, anywhere. By using the service, subscribers will experience the benefits of mobilised instant messaging, enabling them to manage their communications, through seeing personal availability information on their phone's contact list, to choose how and when to make contact with friends and family.

Supporting the GSMA's Personal IM initiative, VimpelCom will join leading operators worldwide who have committed to enabling subscribers to keep connected through presence-enabled mobile messaging.

"We are pleased to see that VimpelCom's customers will soon be able to enjoy Personal IM, which is based on the principles of security, reliability, interoperability and 'sending party pays' that have made text messaging such a success," said Alex Sinclair, Chief Technology Officer of the GSMA. "Russia has demonstrated a voracious appetite for mobile services and Personal IM should thrive in this competitive and innovative market."

"Our aim is to free up communications, and Beeline's mobile instant messaging service will enhance our service offering and provide an exciting advanced messaging choice for subscribers to share experiences in real-time." said Kent McNeley, Vice President of Marketing and Sales at VimpelCom. "We selected NeuStar because of its experience in delivering reliable, convenient and revenue-generating IM solutions. We wanted to work with a company who shares our vision to enable personalised, advanced communications that will make a difference in how people use their mobile phones. NeuStar has the capabilities to implement IM in working solutions."

"We are very pleased to be partnering with VimpelCom to bring a new next generation mobile communications service to subscribers in Russia," said Simon Brown, General Manager of NeuStar Next Generation Messaging. "NeuStar's IMSC and Clients are key revenue-generators and platforms for next generation person-to-person and person-to-computer services, such as live information, dating, and gaming. They are fully interoperable and ready for global IM and Presence interconnect, responding to the GSMA's initiative for ubiquitous IM services. They are helping to build a single, interconnected global IM community."

Neustar Inc. (NYSE: NSR)

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like