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LONDON -- Truphone, the next generation global mobile operator, today announced the appointment of Malcolm Myers as Chief Commercial Officer for Truphone. Malcolm will be responsible for building the company’s strategic relationships with major network operators across the globe, with the goal of extending its Truphone Local Anywhere service to over 20 countries by 2011. In addition, Malcolm’s role will include responsibility for Truphone’s worldwide sales and distribution activities.

Truphone’s recently launched global mobile service Truphone Local Anywhere is a full GSM solution which makes it easier and more convenient for international travellers to stay in touch while making savings of up to 90% on standard mobile phone bills. The service provides consumers with local numbers and access to local rates for calls, texts and data in all countries where Truphone has operations, on a single SIM card.

Malcolm will be focused both on establishing partnerships with operators around the globe and appointing local and international distribution partners for Truphone Local Anywhere. Truphone Local Anywhere is currently available for purchase on British Airways, Easyjet and BMI Baby, as well as the company website www.truphone.com, but the company plans to roll out at other international touch points including mobile phone stores, foreign exchange, airlines, airport boutiques and online e-tailer affiliates.

”We are very excited to have Malcolm join us as we gear up to roll out Truphone Local Anywhere to key travel and financial destinations around the world. Truphone is poised to become the de facto communications provider of choice for people with international lifestyles - keeping them local as they travel around the world,” said Geraldine Wilson, CEO of Truphone. “Malcolm’s experience in building successful mobile networks and closing deals around the globe will be invaluable in taking conversations with operators to the next stage.”

Truphone Ltd.