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Trio Work on Indonesian Mobile TV

Agis, BNS, and Toshiba form partnership to launch a DMB-based broadcast mobile TV service in Indonesia

July 16, 2007

1 Min Read

JAKARTA, Indonesia -- Indonesia’s leading electronics company PT Agis Tbk, IPTV and mobile TV systems integrator BNS and mobile TV pioneer Toshiba have announced a partnership to jointly build a broadcast-based, nationwide mobile TV network in Indonesia .

Operated by Agis, the service will be the first DMB based Mobile TV service outside Japan and Korea, where the technology was pioneered and successfully launched in 2004 and 2005 respectively.

Invented by Toshiba in 1996, DMB (Digital Multimedia Broadcasting) is an ITU adopted standard and the most mature mobile TV technology available today with over 2 million subscribers and extensive handset and device support.

Unlike cellular based 3G streaming, DMB does not require extensive telco infrastructure and can scale as easily as a TV broadcast. And unlike other mobile TV technologies based on precious UHF frequencies, DMB can be operated on many nationwide or region-wide frequencies currently vacant and assigned by the ITU for DMB. This means DMB can cover Indonesia’s over 200 regions with one frequency, allowing subscribers to watch the same programs anywhere in the country, and in the future, throughout the Asia Pacific region.

“With a youthful population and low but fast growing mobile penetration, Indonesia is the perfect market for a broadcast-based mobile TV service,” said Ms Anna Maria, Senior Officer at Agis, Indonesia’s leading electronics distributor and retailer who will operate the service. Agis will import and distribute these new mobile handsets and devices throughout the country. “Our service will combine best-of-breed technology, compelling content and a large handset selection that will make it an instant hit with mobile users all over the country,” she said.

Broadband Network Systems Ltd. (BNS)

Toshiba Corp. (Tokyo: 6502)

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