Telefónica Does Mobile Ads

Telefónica announces deal with Amobee Media Systems for an ad server technical platform

June 30, 2008

1 Min Read

MADRID, Spain -- Telefónica today announced it is launching a single global platform to deploy advertising on mobile phones - establishing itself as a clear frontrunner in a marketplace analysts believe will be worth $11.35 billion by 2011*1.

Through a world-wide deal with Amobee Media Systems for an Ad Server technical platform, Telefónica will provide a single point of contact for agencies and advertisers wishing to buy, deploy and monitor campaigns across all mobile channels.

Telefónica is now the world's only company to support all mobile channels with a single ad-server that supports WAP, games, video, messaging and other in-built applications providing the best user experience for its 170 million customers. Mobile users will also benefit from relevant targeted ads while having cheaper access to premium services when opting-in to receive advertisements.

Julio Linares, Chief Operating Officer, Telefónica, said: "The key to successful mobile advertising is doing it in a contextual and non intrusive way, which our global opt-in ad-serving solution enables us to do. The benefits of a common vendor across the Telefónica group are that we are able to truly look at a common architecture that will drive cost savings for design and testing as well as reduce deployment times."

Linares added: "We believe we are accelerating the uptake of mobile advertising in all Telefónica mobile businesses across Europe and Latin America and will generate revenue from mobile advertising well beyond WAP and Mobile Internet."

Telefónica SA (NYSE: TEF)

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