Tata Rolls Out GSM as Tata DoCoMo

Tata Group announces pan-India GSM service with NTT DoCoMo

June 11, 2009

2 Min Read

NEW DELHI, India -- Tata Teleservices Limited has announced that its pan-India GSM service will be branded TATA DOCOMO-powered with cutting-edge technology support from its partner company NTT DOCOMO, INC. of Japan. NTT DOCOMO is acknowledged as the global leader in 3G technology and respected worldwide for its futuristic product innovations. TATA DOCOMO will shortly commence the commercial launch of its GSM operations, beginning with the telecom Circles in South India.

"TATA DOCOMO is a natural choice of GSM brand-name for us, since it will provide customers a dual advantage-trusted service from the House of Tata, riding on the technological superiority of NTT DOCOMO," Mr Anil Sardana, Managing Director of Tata Teleservices Limited, said. "TATA DOCOMO will bring to the country products and services that will redefine the Indian telecom experience. Our pan-India rollout should be completed this year," he added.

In his address, Mr Toshinari Kunieda, Senior Vice-President and Managing Director, Global Business Division, NTT DOCOMO, said: "NTT DOCOMO has provided technical inputs to make the TATA DOCOMO GSM network world-class. Progressively, NTT DOCOMO shall bring to India the various products and services that we offer in Japan-such as i-modeTM, LBS and mobile payment-and give TATA DOCOMO customers a flavor of tomorrow. We are closely working with Tata Teleservices on future technologies like 3G and Long-Term Evolution (LTE)."

The company unveiled a strikingly different logo-one that underscores the brand's promise of providing 'refreshingly different and a liberating experience'. "As a partnership of two pioneering brands, TATA DOCOMO promises to deliver relevant new applications and services that will make everyday life simpler and more enjoyable for the consumer," Mr Deepak Gulati, President, GSM Business, Tata Teleservices Limited, said. "In a market that is cluttered with many operators and confusing options, we will offer simplicity to consumers by being the country's most transparent, innovative and liberating telecom brand," he added.

Tata Teleservices Ltd.

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