T-Mobile, Yahoo Partner

Yahoo and T-Mobile agree to enter into strategic partnership to deliver Yahoo! oneSearch to 11 European T-Mobile markets

February 12, 2008

3 Min Read

BARCELONA -- Yahoo! (Nasdaq:YHOO), a leading global Internet company, has agreed to enter into a new strategic partnership with T-Mobile to bring Yahoo!'s industry-leading mobile services to millions of consumers in T-Mobile's European footprint. This agreement sets the stage for Yahoo! oneSearch to become the exclusive mobile search service for T-Mobile customers beginning at the end of March, 2008.

"T-Mobile's decision to work with Yahoo! is a clear demonstration of the strength of our industry-leading mobile search service and our ability to work with partners to give consumers the best possible mobile Internet experience," says Marco Boerries, executive vice president, Connected Life, Yahoo! Inc. "Just one year ago we successfully reinvented mobile search with Yahoo! oneSearch and we have delivered on its promise as we work to establish Yahoo! as the starting point for the mobile Web. Soon we will bring this compelling experience to T-Mobile's millions of consumers across Europe."

"As a pioneer for the open mobile internet with web'n'walk, we give our customers instant and direct access to all available internet services, such as information, content, and communities," says Christopher Schlaffer, Group Products & Innovation Officer, T-Mobile. "With Yahoo!, we combine our joint innovation power to bring the mobile Internet even closer to our customers. oneSearch, the best search product on the market, is a prime example here."

In a separate release

BARCELONA -- Yahoo! (NASDAQ:YHOO), a leader in developing mobile-first experiences, today extended its mobile leadership by announcing that it has agreed to enter into a strategic partnership with T-Mobile International to bring Yahoo!'s industry leading mobile services to millions of consumers in T-Mobile's European footprint. This agreement sets the stage for Yahoo! oneSearch to become the exclusive mobile search service for T-Mobile customers in their 11 European markets beginning at the end of March 2008.

This announcement builds on the steady stream of Yahoo! oneSearch partnerships announced over the course of the last 13 months. In early 2007, Yahoo! reinvented the mobile search experience with the introduction of Yahoo! oneSearch, a search experience specifically designed for the mobile phone that delivers relevant results and instant answers in a user-friendly interface, removing the need for consumers to navigate through a sea of PC Web links. Since introducing Yahoo! oneSearch, Yahoo! has announced partnership agreements with more than 29 leading mobile operators and more than 600 million mobile subscribers around the world.

"When we created Yahoo! oneSearch, we had a belief that mobile search was not the same as PC search. A fundamentally different approach was required, one that included different usage models and results filtering. Most importantly, we believed there was no guarantee that success in PC search would automatically translate into similar success in mobile search, creating a real opportunity for those who innovate," said Marco Boerries, execute vice president, Connected Life, Yahoo!. "Through our commitment to our mobile search philosophy, aggressive product development and worldwide distribution efforts, Yahoo! has emerged as the clear leader in mobile search."

T-Mobile International AG

Yahoo Inc. (Nasdaq: YHOO)

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