T-Mobile Launches PTT

T-Mobile becomes first German mobile operator to offer push-to-talk service

November 23, 2004

2 Min Read

BONN, Germany -- Thank goodness it’s Friday! Time to forget the stress and have some fun: Who’s meeting up? Where? What’s happening? Anyone trying to organize their leisure time with family and friends simply while on the move is now on easy street. T-Mobile is the first German mobile communications provider to launch "Push to Talk", the new walkie-talkie service that lets you talk to up to ten different parties at the same time. That way, the weekend fun starts with organizing what’s happening when – and all within an attractive price model. "Push to Talk" is also ideal for day-to-day business – for example when organizing field staff, coordinating event teams or communicating with security staff.

"With ’Push to Talk’ we are launching a groundbreaking mobile communications innovation," said Martin Knauer, Managing Director of Marketing at T-Mobile Deutschland. "’Push to Talk’ is new, fun and easy to use, and is attractive for consumers and business customers alike. And the particularly attractive, simple and transparent price model will also convince our customers."

The good news for everyone who decides to give a "Push to Talk" cell phone as the ultimate Christmas present: In the launch phase until April 30, 2005, the new service is available without any additional charges. From May, sending voice messages will be billed in the form of daily or monthly flat rates. Within Germany, the service will cost just EUR 1 per day or EUR 18 per month – no matter how many messages are sent. Using "Push to Talk" abroad costs a package price of EUR 4 for 100 messages. Customers receive the messages free of charge and the "Push to Talk" service is available to all T-Mobile customers.

T-Mobile International AG

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