T-Mobile CMO Resigns

Chief marketing officer Nikesh Arora resigns from T-Mobile, effective September 30

August 16, 2004

1 Min Read

BONN, Germany -- Nikesh Arora, Board Member of T-Mobile International responsible for Marketing, will leave the company on September 30, 2004, in order to pursue other career opportunities. “After living on a plane for the last four and a half years and after supporting T-Mobile’s rebranding and 3G goals, and achieving integration as a global player, it’s time for me to move on to more entrepreneurial pursuits.”

Nikesh has been associated with the T-Mobile Group since 1999 in various roles including the start-up of its mobile data business and supporting venture investments. He became Chief Marketing Officer and a Board Member in 2001 and has been responsible for the T-Mobile brand, handsets, pricing and the rollout of new products and services.

During his time with the T-Mobile Group, he has achieved a series of significant milestones. These include the development of T-Mobile’s data sevices – leading up to the launch of 3G services, the creation of a common organization for marketing and sowing the seeds for the development of the T-Mobile brand, thereby expanding the T-Mobile footprint.

T-Mobile CEO René Obermann said: “Nikesh has played a significant role in the recent history of T-Mobile and made a substantial impact in many important areas through his enterprising and visionary approach. He has our sincere thanks and best wishes for his future. He will always be a friend of T-Mobile.”

For a transition period, until the appointment of Nikesh’s successor, Group CEO, René Obermann will take responsibility for marketing. “We will build on the strong marketing foundations that have been laid,” said Obermann.

T-Mobile International AG

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like