T Italia Picks Cisco

Telecom Italia selects Cisco and Adobe for delivery of next-generation ‘Web TV’ services

September 29, 2008

1 Min Read

SAN JOSE, Calif. and BRUSSELS -- Cisco and Adobe Systems Inc. (NASDAQ: ADBE) today announced that Telecom Italia has chosen the Cisco® Content Delivery System with Internet Streaming (CDS-IS) platform, with Adobe® Flash® streaming technology, to deliver live television channels and on-demand content through its Web portal, Yalp! (www.yalp.it). With the CDS-IS platform and Adobe Flash technology, Telecom Italia can deliver high-quality, rich streaming media content to its viewers enabling them to watch TV shows on their laptops and PCs, accelerating the fusion of TV and the Internet. And because the CDS-IS system supports all major streaming and download formats, including the integrated native Adobe Flash Player, Telecom Italia now has the platform foundation to deliver “any stream to any screen” in any format.

More and more, consumers are accessing content across PCs, PDAs, mobile phones and other devices. Through the deployment of the Cisco CDS-IS and the integration of Adobe Flash technology, Telecom Italia subscribers can view interactive video online with a hassle-free, instant-on Web video experience.

“We are constantly striving to improve our customer services and experiences,” said Sandro Dionisi, vice president of Network Development and Innovation at Telecom Italia. “The Cisco CDS-IS with Adobe Flash technology will provide us with the flexibility and scalability we needed to elevate our services to the next level, enabling us to scale Flash streaming while providing resiliency and high-quality services that our customers expect from us. CDS-IS offers us greater control of our delivery infrastructure so that we can cost-effectively create differentiated services that span across multiple screens.”

Cisco Systems Inc. (Nasdaq: CSCO)

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