STC Picks AdaptiveMobile

DUBLIN -- Mobile company ALJAWAL, owned by SaudiTelecom Company (STC) in the Kingdom of Saudi Arabia http://www.stc.com.sa ,today announced it has launched a service that provides its customersadditional protection against the inconvenience caused by un-solicited andinappropriate messages.

The service is delivered by the 'PolicyFilter MMS' product fromAdaptiveMobile that filters all Multi-Media Message Service (MMS)communicated over ALJAWAL's network, approximately 20 million per week. Theimplementation in ALJAWAL's network ensures its customers are proactivelyprotected from SPAM and viruses that can be associated with the MMS serviceand is customised for the Arabian market using both the Arab and Englishlanguages.

The product identifies anything considered as SPAM that could impactALJAWAL's customers, as well as harmful viruses, which can be inadvertentlyspread from infected handsets causing degradation of the quality of servicedelivered by the ALJAWAL network.

Lorcan Burke, AdaptiveMobile CEO says: "Different countries have differentexpectations of what is considered to be appropriate and therefore it isvital that we can offer flexibility to adapt to the different markets weserve globally. MMS services can be more vulnerable to security risks andtherefore this product is specifically designed to offer protection on thisbearer. As mobile operators worldwide continue to vie for customerattention, it is key that customers can feel instantly comfortable andprotected through their choice of provider. These sorts of products can givean immediate competitive advantage within such a crowded market."

AdaptiveMobile Ltd.