StarHub Expands Mobile TV Service

StarHub expands mobile TV service for 3G and iPhone with Envivio 4Caster C4

May 5, 2010

1 Min Read

SOUTH SAN FRANCISCO, Calif. -- Envivio Inc. today announced that StarHub has installed the Envivio Mobile TV head-end featuring the 4Caster™ C4 Three Screens encoder/transcoder, from Envivio, to extend the reach of the “StarHub TV on Mobile” service to more 3G mobile customers, including those using the iPhone. The encoding solution has also enabled StarHub to further enhance the efficiency of network resources in delivering its mobile TV service, which offers 25 premium branded channels of news, lifestyle, documentary and entertainment programs.

“To support hundreds of different 3G handsets for the streaming of 25 cable TV channels on mobile, it is important for us to make TV-viewing on mobile devices as seamless as that on television for customers,” said Ms Yeong Mun Ling, Vice President, Business Development and Integrated Applications, StarHub Ltd. “After deploying Envivio’s 4Caster C4 encoder, we are able to greatly reduce the complexity at our headend, using a single platform to encode signals for both 3G and HTTP content streaming. In addition, the H.264 Extreme Compression from Envivio ensures high picture quality, so our customers can enjoy the best mobile TV viewing experience even on the most sophisticated playback devices such as the iPhone.”

Envivio Inc. (NASDAQ: ENVI)

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