Sprint Launches Touchscreen

Samsung Instinct brings speed, simplicity, and a fully integrated touchscreen experience to wireless marketplace

April 1, 2008

2 Min Read

LAS VEGAS -- Sprint (NYSE:S) and Samsung Mobile today announced the upcoming availability of a new wireless device, Samsung Instinct, which offers consumers an industry-leading user experience by combining full touch-screen functionality with fast speeds available on the nation's largest mobile broadband network. This revolutionary device speeds up the user experience like no other touch-screen phone and brings the customer's most-used applications and contacts within a single finger tap.

Samsung Instinct, exclusively available from Sprint, has a high-tech look with a large, vibrant touch screen featuring localized tactile feedback, called haptics, which allow the virtual QWERTY keypad and other operations to become a sensory experience. The device also offers a Voice to Action button providing many functions using voice activation including call, text, picture messaging, traffic, movie, sports, news and search.

As Sprint's first EV-DO Rev A consumer-centric device, Samsung Instinct provides the ability to quickly browse the Web, access business or personal email, share pictures, listen to commercial-free radio and more at broadband speeds. Samsung Instinct also provides access to Sprint exclusive services and multimedia content, including:



  • Sprint Navigation, powered by Telenav, with GPS-enabled audio and visual turn-by-turn driving directions, one-click traffic rerouting and more than 10 million local listings

  • Live Search for Sprint, powered by Microsoft, provides easy access to directory information on-the-go, GPS-enabled directions, interactive maps and one-touch click to call access

  • Sprint TV(R), with an extensive selection of live and on-demand programming

  • Sprint Exclusive Entertainment (SEE), the industry's only made-for-mobile sports and entertainment video programming network

  • Sprint Music Store, allowing users to browse and wirelessly download full-length songs directly to their phone for just 99 cents each

  • Pocket Express(R), with up-to-date information on sports, weather, news, movie showtimes and other options customized to the user's zip code



The vast majority of Sprint's Mobile Broadband Network has been upgraded to EV-DO Rev. A technology, providing Samsung Instinct users blazing fast speeds on the nation's largest mobile broadband network (based on covered square miles). The Sprint Mobile Broadband Network (inclusive of data roaming) reaches more than 242 million people, 15,325 cities and 1,452 airports and brings customers instant gratification so they can work fast and on-the-go. With EV-DO Rev. A, peak download data rates increase to 3.1 Mbps and peak upload data rates increase to 1.8 Mbps; average download speeds improve to 600 kbps to 1.4 mbps and average uplink speeds increase to 350 - 500 kbps.

"Instinct brings customers what they want with the immediacy they want. Every decision during the development process focused on simplifying the user experience," said John Garcia, senior vice president of Product Development and chief marketing officer for Sprint. "The end result is a great-looking phone that makes the value of Sprint's fast NOW Network come to life, but most importantly, it is fun and easy to use."

Sprint Corp. (NYSE: S)

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