Softel MediaSphere Bridge enables broadcasters to own the second screen experience

May 10, 2012

1 Min Read

NORWALK, Conn. -- Softel today announced MediaSphere™ Bridge, a revolutionary new solution for two-screen interactive television that enables seamless and dynamic experiences between first and second screens. Unlike ACR (Automated Content Recognition)-based systems, MediaSphere Bridge takes advantage of Softel’s extensive heritage in triggering technologies and uses in-broadcast triggers (Softel iMarks™) to link the television and second screen experience and offers control back to the broadcaster and operator. In turn, the viewer is offered a truly enhanced dynamic viewing experience.

An ACR approach to the second screen usually requires battery-draining audio triggers to be listened for constantly on the second screen device, and regularly cuts the broadcaster out of the loop through fragmented OTT (Over The Top) services. MediaSphere Bridge places the broadcaster and operator firmly at the center of the enhanced viewer experience. Broadcasters are able to reliably link content on the television with tablets or smart phones, to drive seamless two-way interactions.

With MediaSphere Bridge the viewer is able to choose to launch second screen interactivity either directly from their registered second screen, or through their remote via an on-TV prompt sent out through broadcast master control and carried through the cable headend, prompting the viewer to press Select/OK on their remote. When the remote is used, and utilizing the return path, registered smart devices (e.g. iPads) automatically launch the enhanced experience to enable interaction with content on the TV. iPad users may even choose to 'flick' the iPad screen back to the main television screen for others in the room to view and debate.

Softel Ltd.

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